As a socially-conscious shopper, I request that you swiftly remove all SodaStream products from your national supply chain, so that Canadian Tire is no longer complicit in the violation of Palestinians’ human rights.
SodaStream’s main production facility is located in Ma’ale Adumim, an Israeli settlement built on the dispossessed land of Palestinians in occupied Palestine. Israeli settlements contravene international law as laid out in the Fourth Geneva Convention. The International Court of Justice has confirmed that the settlements violate international law, a position that is also held by the Canadian government.
Accordingly, Canadian Tire’s purchasing and retailing of SodaStream products appears to violate its own Supplier Code of Business Conduct, which states in Section D that all suppliers must “comply with the laws and regulations, whether domestic or foreign, which govern the conduct of their businesses.”
There is a growing international movement to boycott SodaStream products until the company removes its operations from the West Bank in occupied Palestine.
I therefore request that you immediately halt the promotion and sale of all SodaStream products to Canadian Tire franchisees across the country.