For autistic people, the world can seem full of too much information - and too little understanding. That's why the Too Much Information campaign was launched to challenge the myths, misconceptions and stereotypes that contribute to 79% of autistic people feeling socially isolated and 64% of autistic people avoiding going to the shops.

More than 1 in 100 of the population have been diagnosed with autism. Along with their families, that's over 3 million customers waiting to be welcomed into your business. Over 99% of people have heard of autism, but only 16% of autistic people feel the public understand them.

What's involved in an Autism Hour?

Turning down music and other noise: Overwhelming noise is a common barrier to autistic people accessing shops. Where possible, in-store tannoy announcements and other controllable noise should be reduced.

Dimming the lights: ​​Lighting, particularly fluorescent strip lighting, can be overwhelming for autistic people. Wherever possible, whilst maintaining a safe premises, lights should be dimmed or switched off.

Sharing information about autism with employees: We don't expect everyone to be an autism expert but we believe everyone should understand autism. We'll provide information about autism to help your staff make your customers' experience a positive one.

Source: https://www.autism.org.uk/get-involved/tmi/autism-hour/about.aspx

We would like more shops to run autism hours to help make what should be an easy task accessable to more people.