Use Social Media Marketing in Competing in Today's Business World

Use Social Media Marketing in Competing in Today's Business World

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Colin Garcia started this petition to Business Owners and

SMM or also called Social Media marketing is a marketing strategy that is done by a business that uses internet or social media in order to attract more customers and achieve its marketing and branding goals. SMM also involves creating, improvising, and sharing content through networks in the social media. The topic to be discussed will tackle about why social media is a great platform for businesses to gain more competitive advantage towards its competitors and how a business can obtain its marketing goals. It will state facts and opinions about why social media is useful for today’s world in order to sell the goods and different services of a business. Social media marketing a new wave for businesses to gain more customers and achieve worldwide popularity for their increase in sales and profit that will help them to gain more ideas to improve, enhance, and sell more of their products.

Social media marketing is not suitable for every business to use as their marketing strategy to be more known to their target customers. It risks them which leads to them being exposed more to their competitors due to the web being a public platform. It also consumes more of their time that might result to a slower return of their investments and even worse gain less money due to it. These negative impacts can hurt the performance and the productivity of a business. According to Rahman (2019), social media marketing will require more additional resources that means it will affect the balance of the income and profit of a business. Through being active at a long period of time there will be situations wherein there will be questions or queries given by customers that wouldn’t be responded immediately that will increase the advantages of their competitors towards them. Businesses will also need to handle negative feedbacks or comments that will be given to them that will consume a lot of time. As the world changes, social media does to that is why more time will be consumed for businesses to adjust within the changes that will be done in the internet or the web. Through social media marketing businesses can gain more partnerships and use the internet in order to search investments where their money could grow faster that will be in need for future use. Businesses can also get customer feedbacks much easier that can help to improve or enhance wholly a business. It will also be easier for businesses to impress their potential customers and appeal more to the younger and socially active customers. According Stark (2018), social media is considered as one of the most effective digital marketing tools for businesses to grow and expand for their brand to increase in awareness to their customers. Through social media the businesses relationship with their customer may grow much easier and stronger, furthermore that customers will help the business to be more known to other people. Social media can also determine customer loyalty and help for a business to link with their customers for them to easily have communication with each other.

Social media marketing is a powerful way for businesses to gain competitive advantage towards its competitors. Nowadays, the use of social media is common due to different applications and sites that can enable people to interact with it. Social media marketing is commonly used nowadays so businesses could also interact with their customers in the internet and sell their products and services faster, with this it helps a certain business to gain more competitive advantage towards its competitors in an easier and safer way. According to Hollingsworth (2019), through the use of social media, companies can easily track their competitors in order to find a solution on how they can gain an advantage towards them. It is needed to track your competition in order for a business to know on things that are needed to be changed or adjusted to easily fix a problem and be more productive towards to its competitors.

Creating brand recognition is one of the most important factors that a business must have in order to achieve its marketing and branding goals. For a business to be recognize through the net, it must create a brand that will easily be recognized by its target customers. Without having brand recognition, one’s business cannot operate in an online platform, that is why it is needed for a business to have brand recognition in order to sustain and improve the business through the use of internet and social skills. According to Newberry (2018), a business is required to have a marketing strategy that would involve a platform with the use of social media. Increasing of brand awareness is needed for a business to reach and acquire their targeted customers. Brand awareness helps to uplift a business and help it to achieve its strategic and marketing goals.

New customers are a great addition for a business, but without loyal customers a business cannot be consistent nor be sustainable. Loyal customers are needed for businesses to have their trust and hopes when they need something to be sold for them to gain income and have profit. Any business without loyal customers cannot gain advantage towards any business because it wouldn’t be able to compete consistency wise. According to Nelson (2018), acquiring customer loyalty is one of the main goals of a business. With this it can also determine the satisfaction of a customer towards your brand or company. Engaging with customers through social media can help develop a stronger relationship with the business and the customer.

Business can use social media marketing as a strategy to gain more customers. It can also provide more information towards their customers and enable them to sell their goods and services in a much faster way. SMM is great platform for businesses to acquire their needs in order to help the growth and development of the business. With the use of this marketing strategy businesses can be better through the help of the internet and also be more productive towards their competitors. A requirement of a business is to have a marketing strategy that will involve social media that is why it is recommended for businesses to have such advertisements used in platforms like YouTube and Facebook. Business can also use applications like Snapchat and Instagram for customers to be socially updated in an entertaining way towards to the happenings of your company. Also, it can use Twitter and other social media applications for their customers to communicate with them in an easier and more productive sense.

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