Pregnant women across the UK are being pushed out of high street fashion. Major retailers such as John Lewis, Primark, Marks & Spencer, Next, and Matalan have steadily removed maternity clothing from physical stores, forcing pregnant women to shop online only.

This change is not just inconvenient but deeply disrespectful to expecting mothers' needs. Pregnancy is not one-size-fits-all. Bodies change continually, sizing becomes unpredictable, and comfort is more important than ever. Expecting women deserve the option to try clothes on in person, to feel fabrics against their skin, and to see how clothing fits their beautifully changing bodies.

The removal of maternity clothing from high street stores effectively isolates pregnant women, depriving them of the joyful experience of shopping for this special time in their lives. It sends a message that their needs and experiences do not matter enough to maintain a presence in physical stores.

It's time to advocate for change. We are calling on major UK retailers to reinstate maternity clothing in their high street stores. By doing so, they can promote inclusivity and demonstrate that they value and respect their pregnant clientele.

Past trends in retail reflect that businesses who support their customers' needs build a stronger, more loyal customer base. In an era where customer experience is paramount, bringing back maternity clothing to high street stores is not only the right thing to do—it's also a smart business decision.

Join us in urging these retailers to recognize the needs of pregnant women by signing this petition. Let's bring maternity clothing back to high street stores and ensure that expecting mothers can shop with the inclusion and dignity they deserve.