The Why

Over the last several years there's been a great deal of research into and attention brought to cold water immersion as a singularly effective therapy with a long list of amazing health benefits:

• Increased immune function (hello covid defense!)
• brown adipose tissue activation and weight loss
• increased metabolic health
• improved circulation and heart function
• accelerated healing and drastic inflammation reduction
• mood and cognition improvement, etc.

Wim Hof puts it this way: "Cold Water Immersion is one of the most simple and effective ways to let your body improve its own recovery process."

Supporting research:

https://www.foundmyfitness.com/topics/cold-exposure-therapy​

https://podcastnotes.org/huberman-lab/episode-66-using-deliberate-cold-exposure-for-health-and-performance-huberman-lab-podcast/​

https://www.wimhofmethod.com/cold-water-immersion

 

The Ask

Many members at Lifetime Roseville really want to use a cold plunge, and would do so daily if it was available. Management did a cost analysis and found a full built in solution would cost well over $100k and be prohibitively expensive. 

Until now. :)

There's a new local company called Plunge that was recently on Shark Tank and has been getting national attention for their super cost effective cold plunges.

Check out their Commercial Plunge Pro for $6,490.00: https://thecoldplunge.com/products/commercial-plunge

In their words:

Our Commercial Plunge Pro is the option for you if you are going to use the Plunge in a commercial setting. It comes with everything as our Plunge Pro model, but also includes a more robust pump and a commercial warranty.

Our revolutionary Cold Plunge uses powerful cooling, filtration, and sanitation to give you cold, clean water whenever you want it, making it far superior to an ice bath or chest freezer. We've made installation truly plug-and-plunge. Fill your Plunge up with a hose, turn it on, set your temp (down to 39F) and you're all set.

And all of this comes with no permit required!

You can just put these right on the tile near the indoor pools, plug them in, and fill them with water.

We'd ask you to buy two to facilitate speedy use. 

 

Conclusion

A cold plunge is the one upscale amenity that Lifetime lacks, and would seriously set you apart from every other club in the area. 

More than that, it would be a core part of the health regimens of many  of your members.

Thank you so much for reading and considering this!