From the perspective of a social drinker and avid enthusiast of Truly's Margarita style seltzer, I, alongside many others, am deeply disappointed by its recent discontinuation. Everyone loved them; they were not just cans of seltzer, but vessels of joy, excitement, and shared moments.

Quite surprisingly, in 2020 seltzers grew by 130% in the US alone, accounting for 2.6% of the total alcoholic beverage market (Source: IWSR). With special flavors, like the Margarita Style, Truly sets itself apart from the competition. By discontinuing this specific pack, not only is Truly disregarding consumer preferences, but also leaving a void in the market.

We urge Truly to reconsider their decision and bring back the Margarita flavored seltzer, allowing us to once again enjoy our preferred pack at gatherings. Let's bring back the flavor we love!