Remember that time when the Nick Jr. Father and Son logo played before every show started and after each show was over?The logo, consisting of an orange father and blue son, had a variety of creative idents with actual effort put into them. There was one that had them play the piano, one where they played rock-and-roll on air guitar, and another where they bounce on a trampoline.  On 2009, they ditched the iconic logo for the current one, and that did not capture the same wonder of childhood whimsy that the father and son logo had. The Nick Jr. Father and Son logo was an important part of 1990s childhood for many.  Even after the logo was no longer used, it still manages to receive some form of recognition among people who grew up in the 1990s. I think even in a digital-first world where Paramount+ and YouTube are the main carriers of current Nick Jr. content due to the Paramount-Skydance merger, there should still be the Nick Jr. Father and Son logo. Returning the Nick Jr. Father and Son logo represents a huge new opportunity for new content growth. However, making brand new idents with the Father and Son logo for a new streaming era is pretty difficult. The original Father and Son logo was meant to represent the parent-and-child viewing experience. By contrast, the current one fails to represent the same thing because the logo is just words with no connection. Not even the Splat era helped. Although the current Splat era worked for the current flagship Nickelodeon channel and Paramount+ kids branding, the same Splat Era doesn't work on Nick Jr. because the bumpers did not have any effort. I think change would be necessary for the network to stay alive. For starters, I would be going to reimagine the father and son logo as saber-toothed tigers. I think that remaking the Nick Jr. Productions 2005-2009 ident where the father and son splash in a colored water puddle that forms would be the best option. However, the saber-toothed tiger father and son would have brown mud splats on their bodies when the colored water puddle splashes. There would be test pitches of many different kinds, in which all of them would share the same premise:The saber-tooth tiger father, which is orange and the son, which is blue, fall underwater. They explore the underwater world with shimmering, bright colors under the colored water puddle. The mud splats become brown circles on an otherwise spotless orange body for the dad, and blue body for the son, respectively. However, there would be different outcomes on each test pitch. Pitch A would have the father and son swim to find a playful fish, and they follow the fish to a treasure. Pitch B would have the blue son be hungry and find a funny “sea carrot” to eat, which is just a blue-colored carrot. Pitch C would have the father try to get the son to bed while underwater.  It's time to bring back the father and son logo for a new generation because the Splat era never worked for the preschool channel and even less so the 2009 logo. 

We urge Nickelodeon to bring back our father and son logo so that our childhoods would be restored. Let's make a new batch of childhoods to everyone. We will not stop until this pitch for my return of the father and son logo returns.