Bring Back SoBe!

Recent signers:
Tirzah Douglas and 19 others have signed recently.

The Issue

Growing up, I always looked forward to enjoying a refreshing SoBe drink after school. For me and many others, these flavored beverages weren't just a drink—they were part of our daily routines, social gatherings, and special moments. Whether it was the energizing Kickstart with a tangy twist or the soothing Green Tea with Ginseng and Honey, SoBe offered flavors that were unique, bold, and satisfying.

The decision to discontinue SoBe drinks has left a noticeable void. It's as if a piece of my childhood has been taken away, leaving an empty spot where vibrant flavors and nostalgic memories once thrived. This sentiment is shared by countless fans across the nation who grew up cherishing SoBe's distinctive line of beverages.

The truth is, SoBe drinks were more than just a menu item—they represented creativity and variety in an often monotonous beverage market. They gave us options beyond the ordinary and brought flavor innovation to the forefront. Their absence has put a damper on taste buds craving the unique experience only a SoBe drink could deliver.

PepsiCo, the company that owns the SoBe brand, could win over loyal consumers by reintroducing their beloved products. Bringing back SoBe drinks would not only fulfill a widespread demand but also revitalize a brand that carries nostalgic significance for many. There is a growing market for unique and diverse beverage options, and SoBe's return could tap into this demand, capturing the hearts (and taste buds) of both devoted fans and new consumers.

I urge PepsiCo to consider the emotional and financial potential in reviving the SoBe brand. There is a vast community eager to support and celebrate the return of their favorite flavors. By signing this petition, you join me in the call to bring back SoBe drinks, and support a movement that blends nostalgia with flavor-filled excitement. Let's convince PepsiCo that SoBe's unique zest and variety should be returned to shelves everywhere. Please sign this petition to make a difference and support the revival of a beloved brand. Let's bring back the flavors that hold a special place in our hearts!

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Recent signers:
Tirzah Douglas and 19 others have signed recently.

The Issue

Growing up, I always looked forward to enjoying a refreshing SoBe drink after school. For me and many others, these flavored beverages weren't just a drink—they were part of our daily routines, social gatherings, and special moments. Whether it was the energizing Kickstart with a tangy twist or the soothing Green Tea with Ginseng and Honey, SoBe offered flavors that were unique, bold, and satisfying.

The decision to discontinue SoBe drinks has left a noticeable void. It's as if a piece of my childhood has been taken away, leaving an empty spot where vibrant flavors and nostalgic memories once thrived. This sentiment is shared by countless fans across the nation who grew up cherishing SoBe's distinctive line of beverages.

The truth is, SoBe drinks were more than just a menu item—they represented creativity and variety in an often monotonous beverage market. They gave us options beyond the ordinary and brought flavor innovation to the forefront. Their absence has put a damper on taste buds craving the unique experience only a SoBe drink could deliver.

PepsiCo, the company that owns the SoBe brand, could win over loyal consumers by reintroducing their beloved products. Bringing back SoBe drinks would not only fulfill a widespread demand but also revitalize a brand that carries nostalgic significance for many. There is a growing market for unique and diverse beverage options, and SoBe's return could tap into this demand, capturing the hearts (and taste buds) of both devoted fans and new consumers.

I urge PepsiCo to consider the emotional and financial potential in reviving the SoBe brand. There is a vast community eager to support and celebrate the return of their favorite flavors. By signing this petition, you join me in the call to bring back SoBe drinks, and support a movement that blends nostalgia with flavor-filled excitement. Let's convince PepsiCo that SoBe's unique zest and variety should be returned to shelves everywhere. Please sign this petition to make a difference and support the revival of a beloved brand. Let's bring back the flavors that hold a special place in our hearts!

The Decision Makers

PepsiCo UK
PepsiCo UK

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Petition created on October 14, 2025