Let's face it: Pontiac was a car that sparked passion and emotion.

Here’s the commercial that inspired this petition: Pontiac Commercial

GM recently renewed the Pontiac trademark — A sign that this legendary brand still has value.

 
GM Has Shown They Can Revive Brands and Models

• They Brought back Hummer (Sub rand under GMC.)  Before Pontiac was phased out they brought back the Malibu in 1997, Camaro 2009, Blazer 2019, the Buick Regal for 2011.
• Developed BrightDrop (an EV brand now merged with Chevrolet).
• If they can do that, they can bring back Pontiac.
   

Other Brands Are Successfully Reviving Icons

• Toyota — Supra
• Ford — Bronco
• Jeep — Wagoneer
• Dodge — V8
• Volkswagen — Iconic Bus
• Honda — Prelude (coming soon)
• Acura — Integra

Almost No American Manufacturer Makes Sedans or Roadsters

• Ford: None
• Chrysler: Only Charger and 300 remain; 200 discontinued
• GM: Only Cadillac remains; Malibu is being phased out; Corvette is a niche car
• Tesla, Lucid, VinFast: Growing rapidly
• Cupra: Planning to enter the U.S. market by 2030 (potential competition)
• Foreign brands have also discontinued sedans and fun cars in the past few years. While alternatives exist, most brands cater to specific clientele, leaving a gap Pontiac could fill.

Discontinued offerings from competitors 

• Acura — TLX
• Audi — A4, TT
• BMW — 8 Series
• Chevrolet — Camaro, Malibu (Cruze 2019, Impala 2020)
• Chrysler — 300
• Infiniti — Q50
• Lexus — IS, RC
• Mazda — 6, RX-8
• Mitsubishi — Mirage
• Nissan — Altima discontinued; Maxima gone
• Porsche — Boxster, Cayman
• Subaru — Legacy
• Volvo — S90
• Volkswagen — Passat
   
  Why Pontiac Would Succeed Today
• GM’s Streamlined Brand Portfolio: Fewer brands (Opel, Holden, Vauxhall sold) = more focus and resources.
• Consumer Demand: Fans remain emotionally attached and disappointed by Pontiac’s discontinuation.
• Market Opportunity: Many manufacturers are reducing sedans and roadsters — Pontiac could serve performance and style enthusiasts.
• Existing Platforms: GM can utilize current platforms and powertrains, lowering development costs and accelerating production.
   Additional

Reasons It Makes Sense

• Tesla is developing a roadster.
• Cupra, a European manufacturer, plans to enter the U.S. market.
• German cars, while plentiful, are expensive to maintain.
• Chinese EVs are rapidly improving and may enter the U.S., increasing competition.

 
Call to Action-  Let’s work together and bring Pontiac back. They brought back Hummer — now it’s time for Pontiac to reclaim its place on the road.

Sources:

Cars Being Discontinued in 2023

30 Discontinued Cars That Won't Make It To 2024

RIP: These Cars Won't Make It to 2025

RIP: These Cars Won't Make It to 2026

*** I do not intend to infringe or monetize of GM, it's subsidiaries, and affiliates.