I am one among the millions of Americans who fell in love with PBR Hard Coffee. This unique beverage, with its rich, creamy blend and a touch of caffeine, quickly became a favorite across the country. However, to our collective disappointment, this beloved product was taken off the shelves.

Pabst Blue Ribbon's decision to discontinue their Hard Coffee has left a void in many lives. It wasn't just another drink; it was an experience that we looked forward to at social gatherings and quiet brunches (or throughout the day) alike. The distinct taste set it apart from other beverages in the market. It’s actually superior to any competitor in the hard coffee space.

Even though sales slumped in 2022 as the country emerged from a pandemic and got back in the office, where hard coffee is frowned upon at 9 am, there still is a significant market for PBR Hard Coffee and related products. After all, it paved the way for competitors to introduce (less than optimal) hard coffee beverages. 

We understand that businesses need to make tough decisions based on various factors. However, we believe bringing back PBR Hard Coffee would not only benefit us as consumers but also contribute positively towards your business growth given its popularity and unique positioning.

We urge you to reconsider your decision and bring back our beloved PBR Hard Coffee. Please sign this petition if you too want to enjoy this delightful beverage once again.