Bring back old recipe All Bran!

Recent signers:
Marian Cameron and 19 others have signed recently.

The Issue

I've been eating All Bran as my breakfast of choice as far back as I can remember. Often teased for being so rigid in my breakfast habits it didn't matter to me. All bran was the GOAT cereal (greatest of all time for anyone born before 1970).

This morning I rather sleepily poured milk into my usual bowl. I wasn't paying much attention. Went to take the first bite and I literally spat it out. What merry hell was this? It was slimy and unutterably disgusting. I look to the box, where I see those dreaded words: New Recipe. Good God. What have they done. I then look online and learn they've done it to 'reduce waste'. Well I'm sorry Kelloggs, I've just wasted that bowl by chucking it in the bin. I'm not sure I can impart how bad it is. 'Irresistibly crunchy' they say. Crunchy yes but irresistible? Repellent, repulsive and hideous more like (yes I looked up antonyms for irresistible for this part). 'Tastier than ever'. If they were, do you think I'd be making this petition?! Pretty sure there should be a law against lying on cereal boxes!

I've been defending All Bran for years. Aren't they dry, tasteless worms they'd ask, mockingly. Well thanks to this new recipe that's what they are. I mean, they've even changed the shape to make them look wormy!

So please Kelloggs, bring back the old recipe. The beloved, crumbly, brittle, delicious All Bran. The new recipe (as you can probably deduce) is quite frankly rank. To the public, please sign this petition and show solidarity with the All Bran consumers (let's be honest, this is quite a niche population).

 

240

Recent signers:
Marian Cameron and 19 others have signed recently.

The Issue

I've been eating All Bran as my breakfast of choice as far back as I can remember. Often teased for being so rigid in my breakfast habits it didn't matter to me. All bran was the GOAT cereal (greatest of all time for anyone born before 1970).

This morning I rather sleepily poured milk into my usual bowl. I wasn't paying much attention. Went to take the first bite and I literally spat it out. What merry hell was this? It was slimy and unutterably disgusting. I look to the box, where I see those dreaded words: New Recipe. Good God. What have they done. I then look online and learn they've done it to 'reduce waste'. Well I'm sorry Kelloggs, I've just wasted that bowl by chucking it in the bin. I'm not sure I can impart how bad it is. 'Irresistibly crunchy' they say. Crunchy yes but irresistible? Repellent, repulsive and hideous more like (yes I looked up antonyms for irresistible for this part). 'Tastier than ever'. If they were, do you think I'd be making this petition?! Pretty sure there should be a law against lying on cereal boxes!

I've been defending All Bran for years. Aren't they dry, tasteless worms they'd ask, mockingly. Well thanks to this new recipe that's what they are. I mean, they've even changed the shape to make them look wormy!

So please Kelloggs, bring back the old recipe. The beloved, crumbly, brittle, delicious All Bran. The new recipe (as you can probably deduce) is quite frankly rank. To the public, please sign this petition and show solidarity with the All Bran consumers (let's be honest, this is quite a niche population).

 

The Decision Makers

Kellogg's Customer Service Department
Kellogg's Customer Service Department
Kellogg's Product Development Department
Kellogg's Product Development Department

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Petition created on 5 September 2025