Petition to Icelandair: Reinstate Direct Flights Between Reykjavik and Edmonton, Alberta

We, the undersigned, respectfully petition Icelandair to reinstate its direct flight route between Reykjavik, Iceland, and Edmonton, Alberta, Canada. This route, previously successful, presents a renewed opportunity for both Icelandair and the communities it serves. The positive brand recognition Icelandair built in Edmonton over years of service remains, and the people want the direct connection back.

1. Edmonton’s Significant Growth

Edmonton, the capital city of Alberta, has experienced remarkable growth in recent years. With a metropolitan population now exceeding 1.6 million, Edmonton has solidified its position as a major economic and cultural hub in Western Canada. Its thriving industries—including energy, agriculture, technology, and healthcare—drive demand for strong international connectivity. A direct link to Europe via Reykjavik and the Icelandair network would support business development, tourism, and global partnerships.

2. Icelandair’s Fleet Renewal and Route Viability

Icelandair’s recent fleet renewal, including the introduction of more efficient and smaller 737 Max aircraft, presents a compelling opportunity for the reinstatement of the Reykjavik-Edmonton route. These aircraft are not only more fuel-efficient but also offer greater flexibility in terms of capacity, being smaller, allowing Icelandair to operate more frequently as well as into smaller markets while maintaining profitability. The transition from the older 757 to the 737 Max has significantly reduced operating costs, making it easier to sustain and make viable routes to smaller markets like Edmonton. By leveraging these advancements, Icelandair can reintroduce this route with optimized sized modern aircraft, aligning with the growing demand for direct transatlantic connections from Edmonton.

3. Enhanced Connection Opportunities Through Icelandair and WestJet

Icelandair’s interline agreement with WestJet presents an opportunity to amplify the success of a Reykjavik-Edmonton route. WestJet’s extensive network at Edmonton International Airport offers travelers convenient connections from across Western Canada to Reykjavik and onward to Icelandair’s European destinations. This partnership would position Icelandair as the go-to option for transatlantic travel out of Edmonton, serving both the local population and connecting travelers from nearby regions.

4. Limited Direct Options Between Edmonton and Europe

While Edmonton continues to offer select direct connections to Europe, the options remain limited. Many travelers currently connect through other Canadian or U.S. hubs to reach their European destinations, adding time, cost, and inconvenience. A direct flight from Edmonton to Reykjavik would provide much-needed additional choice and convenience, helping meet growing demand for transatlantic travel. Icelandair’s track record of successful operations on this route and the lasting grassroots support makes it uniquely positioned to fill this gap, complementing existing European services while offering an efficient alternative for passengers.

5. Support for Trade and Key Industries

Reinstating this route would also benefit trade between Western Canada and Europe. Edmonton is a key hub for imports and exports, and Icelandair’s cargo services could support industries across the region. Iceland’s renowned seafood exports, such as fresh fish, are in high demand in Edmonton and Western Canada. A direct flight would streamline transportation for these products, ensuring freshness and reliability. Additionally, Edmonton-based industries would gain faster access to European markets for high-value goods, enhancing economic ties between the regions.

6. Strategic Advantages of Reykjavik as a Hub

Reykjavik’s location as a mid-Atlantic gateway makes it an ideal transit point for both passengers and cargo. A direct Edmonton-Reykjavik flight would serve the growing demand from Edmonton and surrounding areas, such as Northern Alberta and Saskatchewan. Icelandair’s renowned stopover program would further attract leisure travelers, driving traffic while promoting tourism in Iceland.

7. Edmonton’s Booming Travel Market

Edmonton International Airport has consistently expanded its reach and investments, reflecting the region’s growing demand for air travel. With the rebound of international tourism and business travel post-pandemic, the return of a direct Reykjavik-Edmonton route would meet increasing demand while offering travelers a reliable and convenient alternative to other connections.

A Mutually Beneficial Opportunity:

Reinstating the Reykjavik-Edmonton route would allow Icelandair to tap into an underserved market, foster economic growth, and provide travelers with efficient connections between Europe, Iceland, and Western Canada. By offering more options for Edmontonians and building on Icelandair’s proven success, this route would strengthen ties and create a win-win for both regions. We urge Icelandair to seize this opportunity and reestablish this vital connection.

Sincerely,

The Undersigned citizens of the Edmonton region