Wildfang is an independent retailer in Portland, Oregon who created a trademark protected t-shirt slogan called "Wild Feminist."

The slogan and associated products have been a huge success for the small retailer with a portion of all proceeds going to notable and worthy non-profits such as the ACLU and Planned Parenthood.

Forever 21 ripped off the concept and began to print and sell knock off versions of the shirt online, not only hurting small business but also taking money out of the pockets of worthy non-profits.

I'm asking everyone to boycott F21 until they both discontinue the sale of the trademarked shirts and donate all sales revenue to all of the recipient non-profits. I am also encouraging National Retail Federation President, Matt Shay, to take action against F21 and communicate to their members that this behavior isn't supportive of the industry at large.

Matt Shay, President of National Retail Federation

+12027837971 or shaym@nrf.com

Call (leave a voice message as he's out of the country) or email and enourage him to hold F21 responsible and communicate to his member base that this behavior won't be tolerated.