Boycott Celebrate Buffalo's trademark of “Let’s Go Buffalo”
The Issue
"Let's Go Buffalo" is more than a phrase; it's a rallying cry that has united Buffalo Bills fans, affectionately known as Bills Mafia, for decades. This vibrant expression echoes in the streets, resonates in our hearts, and has even been the pulse of countless iconic games. It is a celebration of community spirit, not just words on a sign or merchandise. This powerful and symbolic chant belongs to everyone who loves and supports the Buffalo Bills.
Recently, the local retailer Celebrate Buffalo has taken steps to trademark this cherished phrase, aiming to profit from something that is deeply personal to many and historically communal. This move risks stripping away the spontaneous joy and ownership Bills fans feel when lifting their voices together in support of their team. It threatens to commercialize an organic tradition that cannot be replicated and should not be privatized by a single company.
The phrase has been integral to the cultural and social fabric of the Buffalo region, expressed freely by fans at games, in homes, and in countless celebratory contexts. Over the years, "Let's Go Buffalo!" has transcended its meaning beyond just sports, symbolizing resilience, community, and pride for the entire region.
We want to make it clear that allowing Celebrate Buffalo to own and control "Let's Go Buffalo" is an affront to the thousands upon thousands of fans (probably a billion) who have made this phrase a part of their lives. The significance of the phrase cannot be restricted to commercial use or profited by any single business entity. It would set a troubling precedent for trademarking common phrases associated with regional or cultural identities.
We urge every member of Bills Mafia and supporters of fair play to take a stand. By boycotting Celebrate Buffalo, we send a strong message that cultural ownership belongs to the community, not corporations. Let us stand together to preserve the sanctity of our beloved rallying cry.
Join us in protecting "Let's Go Buffalo" and ensuring it remains a free and unencumbered expression of our collective spirit. Sign this petition to voice your opposition to Celebrate Buffalo's trademark application and support a community-driven effort to keep our team spirit alive.
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The Issue
"Let's Go Buffalo" is more than a phrase; it's a rallying cry that has united Buffalo Bills fans, affectionately known as Bills Mafia, for decades. This vibrant expression echoes in the streets, resonates in our hearts, and has even been the pulse of countless iconic games. It is a celebration of community spirit, not just words on a sign or merchandise. This powerful and symbolic chant belongs to everyone who loves and supports the Buffalo Bills.
Recently, the local retailer Celebrate Buffalo has taken steps to trademark this cherished phrase, aiming to profit from something that is deeply personal to many and historically communal. This move risks stripping away the spontaneous joy and ownership Bills fans feel when lifting their voices together in support of their team. It threatens to commercialize an organic tradition that cannot be replicated and should not be privatized by a single company.
The phrase has been integral to the cultural and social fabric of the Buffalo region, expressed freely by fans at games, in homes, and in countless celebratory contexts. Over the years, "Let's Go Buffalo!" has transcended its meaning beyond just sports, symbolizing resilience, community, and pride for the entire region.
We want to make it clear that allowing Celebrate Buffalo to own and control "Let's Go Buffalo" is an affront to the thousands upon thousands of fans (probably a billion) who have made this phrase a part of their lives. The significance of the phrase cannot be restricted to commercial use or profited by any single business entity. It would set a troubling precedent for trademarking common phrases associated with regional or cultural identities.
We urge every member of Bills Mafia and supporters of fair play to take a stand. By boycotting Celebrate Buffalo, we send a strong message that cultural ownership belongs to the community, not corporations. Let us stand together to preserve the sanctity of our beloved rallying cry.
Join us in protecting "Let's Go Buffalo" and ensuring it remains a free and unencumbered expression of our collective spirit. Sign this petition to voice your opposition to Celebrate Buffalo's trademark application and support a community-driven effort to keep our team spirit alive.
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Petition created on August 3, 2026