Black Rifle Coffee Company markets itself as veteran-owned and patriotic—but their recent merchandise glorifies cruelty and hate, not service or sacrifice. One promotional email featured anti-immigrant messaging so vile it left many of us stunned. It didn’t just cross a line—it erased it.

Immigrants are not the enemy. They are our neighbors, coworkers, caregivers, and community builders. Many of them fled war, poverty, or persecution—some of the very things veterans once fought to defend against. To profit off slogans and gear that mock or dehumanize them is not patriotic. It’s disgraceful.

In Savannah and across the country, we’re asking you: don’t give another dollar to Black Rifle Coffee Company until they take responsibility. That means removing hateful products, apologizing publicly, and committing to treating all people with dignity—regardless of where they come from.

We believe in freedom, not fear. We believe in honoring service, not using it to sell division. And we believe it’s time for this company to be held accountable.

Sign this petition to demand a boycott of Black Rifle Coffee Company until they stop profiting off hate.