Where The Fork Is Your Ugly Produce, Albertsons?
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The power of our collective action has convinced grocers all over the U.S. to start selling ugly produce. Now let’s work together to encourage Albertsons (and its large family of stores) to combat food waste and increase fresh produce access by sourcing, selling and marketing whole ugly produce.
Albertsons says that it’s “working towards zero waste” so let’s say that should mean not causing waste at the farms they buy produce from. We want it to do something simple, effective and good for the farmers', retailers’ and customers’ bottom line. This can have a big impact, given it is America’s second largest retailer with over 2,200 U.S. stores.
In the U.S. studies show that almost 90% of people are not eating enough fresh fruits and vegetables, the recommended five servings a day. Many American families simply can’t afford enough fresh produce. Yet, we throw away about 25% of all produce before it even reaches the grocery store due mostly to cosmetic standards from large grocers that dictate exactly how fruits and veggies should look.
For much of my life I have shopped at Albertsons stores to buy produce. At these Albertsons stores I have seen only produce that looks picture perfect and I thought that was reality. Sound familiar to you? Unfortunately, if produce fails to make the grade for size, shape, or color, most retailers (including Albertsons) deem it "ugly" and refuse to sell it in their stores.
Billions of pounds of good, healthy produce goes uneaten because it’s not pretty! But this food is perfectly edible since, just like us, nature doesn’t grow all produce perfectly. Studies confirm that the “uglies” are equally as nutritious as any produce you get in the store, and, in fact, smaller produce can actually have more taste and nutrition!
In 2016, a total of 7 U.S. grocery chains started selling “ugly” produce where only one existed before! Many of these programs consisted of multiple fruits and vegetables (across hundreds of stores in some cases). Wouldn’t you buy “ugly” but perfectly delicious and nutritious produce for 30-50% off if you had the chance? So join us and the #LoveTheUgly Movement as we ask Albertsons to be part of the solution, not the problem.
Tell them to add an ugly produce program to their store aisles so you can save money, fight produce deficiency and help the environment all in one. Culinary Nutritionist Stefanie Sacks and I were successful in petitioning Whole Foods Market to sell ugly produce. And we rallied 160,000 signatures to inspire Walmart to start selling it as well. Now we are asking you to call on Albertsons to help stop massive food waste on farms by selling cosmetically “less than perfect” produce.
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