I realize this product isn't life-saving or important on any level other than to simply bring extra joy to special occasions. For me personally, Rainbow Chip Frosting, combined with Rainbow Chip Cake (of course!), was my first boxed cake and pre-made frosting experience. I had to beg my Mom to make it because she was accustomed to making everything from scratch, which, don't get me wrong, is wonderful.
However, I don't understand why this product has to go. There is, in my opinion, an inferior product line called Funfetti by Pillsbury. I believe some people would think of this as the obvious substitution. But what they'll realize, and fans of the Rainbow Chip line by Betty Crocker already know, is there is no substitution. No way, no how!
So please, if this has any meaning to you, support my petition!