Cultures of other countries are increasingly mixing with our own, their own music, TV shows etc becoming popular with people in the UK, yet the media chooses to ignore it. Cube Entertainment had a successful concert on the 5th of December in London, being the first Korean entertainment agency to hold a concert in the UK, yet still, the most recognition is that one HMV store sells Kpop. We need a diverse range of music on our radios, and Kpop is the way forward.