Rename S'mores Oreos to S'mOreos

The Issue

According to Wikipedia, Oreos have been the best-selling cookie in America since their release by the Nabisco company in 1912. It is estimated that since their debut, over 450 billion Oreos have been produced across the globe. Indeed, the Kraft Foods Company has even claimed Oreos to be "the world's best-selling cookie." Over the past century, a wide variety of Oreo flavors has been created, such as Birthday Cake, Pumpkin Spice, and Red Velvet (Wikipedia 2016).

In the summer of 2016, the S'mores Oreo was introduced. This Oreo features two graham cracker flavored cookies with chocolate and marshmallow cream in the center. Though delicious, these particular Oreos represent a lack of foresight from the Nabisco company. The cookies were received well in terms of taste, but a quick Google search shows that many consumers were upset by the name of the product. 

One Buzzfeed article in particular features quotes from several people who tried the cookies; numerous reviews mention the name S'mOreo. "I thought it could have tasted more like s’mores. Still, it was really really delicious. And clearly, they should be called S’moreos," (Calderon 2015). 

Oreo has remained remarkably silent on this important question, though it was raised even before the official release of the product. On May 14th, the Oreos twitter posted a video teaser of the new product. One twitter user, @earthtomanda, replied, "@Oreo why are they not called smoreos [sic] omg" (earthtomanda 2016). On Oreo's June 3rd Facebook post about the S'mores Oreo, Amber Davis commented, "I feel like y'all missed a big opportunity by not calling these Smoreos. Don't worry, I'll still buy them," (Davis 2016). This sentiment is echoed in much of the activity on Oreo's social media-- people want them to be named S'mOreos. 

As I've mentioned above, Oreos are widely regarded as America's (and the world's) favorite cookie. Because of this, Nabisco has a democratic responsibility to produce the best product possible and to represent the best of American industry on the world's stage. It is clear that the consumers of the S'mores Oreo are unhappy with the current name of the product. The people have spoken. It's time for Nabisco to respond.

Change the name of S'mores Oreos to S'mOreos.

 

Sources

Calderon, Arielle. "Here’s What We Thought Of The New S’mores Flavored Oreos." Buzzfeed. May 17, 2015. <https://www.buzzfeed.com/ariellecalderon/smoreos?utm_term=.ojj2RMBJb#.nugW38QLY>

Davis, Amber. Facebook comment. Facebook. June 8, 2016. <https://www.facebook.com/oreo/videos/10154332533879653/?comment_id=10154349633889653&comment_tracking=%7B%22tn%22%3A%22R2%22%7D>

(earthtomanda). "@Oreo why are they not called s'moreos omg." 14 May 2015, 6:16 PM. Tweet. <https://twitter.com/earthtomanda/status/599020537461874689>

"Oreo." Wikipedia. 2016. <https://en.wikipedia.org/wiki/Oreo>

 

This petition had 19 supporters

The Issue

According to Wikipedia, Oreos have been the best-selling cookie in America since their release by the Nabisco company in 1912. It is estimated that since their debut, over 450 billion Oreos have been produced across the globe. Indeed, the Kraft Foods Company has even claimed Oreos to be "the world's best-selling cookie." Over the past century, a wide variety of Oreo flavors has been created, such as Birthday Cake, Pumpkin Spice, and Red Velvet (Wikipedia 2016).

In the summer of 2016, the S'mores Oreo was introduced. This Oreo features two graham cracker flavored cookies with chocolate and marshmallow cream in the center. Though delicious, these particular Oreos represent a lack of foresight from the Nabisco company. The cookies were received well in terms of taste, but a quick Google search shows that many consumers were upset by the name of the product. 

One Buzzfeed article in particular features quotes from several people who tried the cookies; numerous reviews mention the name S'mOreo. "I thought it could have tasted more like s’mores. Still, it was really really delicious. And clearly, they should be called S’moreos," (Calderon 2015). 

Oreo has remained remarkably silent on this important question, though it was raised even before the official release of the product. On May 14th, the Oreos twitter posted a video teaser of the new product. One twitter user, @earthtomanda, replied, "@Oreo why are they not called smoreos [sic] omg" (earthtomanda 2016). On Oreo's June 3rd Facebook post about the S'mores Oreo, Amber Davis commented, "I feel like y'all missed a big opportunity by not calling these Smoreos. Don't worry, I'll still buy them," (Davis 2016). This sentiment is echoed in much of the activity on Oreo's social media-- people want them to be named S'mOreos. 

As I've mentioned above, Oreos are widely regarded as America's (and the world's) favorite cookie. Because of this, Nabisco has a democratic responsibility to produce the best product possible and to represent the best of American industry on the world's stage. It is clear that the consumers of the S'mores Oreo are unhappy with the current name of the product. The people have spoken. It's time for Nabisco to respond.

Change the name of S'mores Oreos to S'mOreos.

 

Sources

Calderon, Arielle. "Here’s What We Thought Of The New S’mores Flavored Oreos." Buzzfeed. May 17, 2015. <https://www.buzzfeed.com/ariellecalderon/smoreos?utm_term=.ojj2RMBJb#.nugW38QLY>

Davis, Amber. Facebook comment. Facebook. June 8, 2016. <https://www.facebook.com/oreo/videos/10154332533879653/?comment_id=10154349633889653&comment_tracking=%7B%22tn%22%3A%22R2%22%7D>

(earthtomanda). "@Oreo why are they not called s'moreos omg." 14 May 2015, 6:16 PM. Tweet. <https://twitter.com/earthtomanda/status/599020537461874689>

"Oreo." Wikipedia. 2016. <https://en.wikipedia.org/wiki/Oreo>

 

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Petition created on September 10, 2016