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Petitioning Chief Marketing & Communications Officer, Unilever Keith Weed

Axe Body Products: Stop sexualizing women to sell products for men

73
Supporters

Axe is notorious for always embracing the concept of “sex sells” in their ads and commercials for their products. They have stooped so low as to portray women and men as body parts: boobs indicate women, hair indicate men. Axe needs to think up of another concept to use to sell their hair and body products. There is no reason why they have to sexualize women in order for them to sell products to men.

This petition was delivered to:
  • Chief Marketing & Communications Officer, Unilever
    Keith Weed


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