Rainforest are too important and fragile to log. In the Brazilian and Peruvian Amazon, the source of ipê, 80% of logging is done illegally. Logging is the primary factor leading to tropical deforestation, the largest cause of mass extinctions of animals and plants on Earth. As well, tropical deforestation contributes up to 30% of human-caused greenhouse gases. Avon’s boardwalk was destroyed by Hurricane Sandy, which was bolstered by climate change. Avon helped that along by using rainforest wood for their 1993 boardwalk reconstruction when the boardwalk was destroyed by another storm! Now they want to do it again!