The Masters have been a part of sports tradition since 1934. Each year the prestigious golf tournament is held at Augusta National Country Club. And each year the executives of the corporate sponsors of the tournament are presented with honorary membership to the Club and the iconic green member’s jacket. This year’s sponsors include IBM, AT&T and Exxon Mobil.
While the Masters dates all the way back to 1934, it's 2012 and Augusta National Golf Course still refuses to admit female members. Because of this outdated policy, the CEO of IBM, Virginia Rometty, won't slip on the famed green jacket and accept her membership alongside her fellow CEO’s this weekend -- simply because she’s a woman.
Instead of refusing to answer questions and hiding behind "membership privacy", Bill Payne, Augusta's chair, should take this opportunity to bring the Masters into the modern age and accept Ginni Rometty as the Club’s first female member.
Ginni Rometty worked hard to achieve her role and as a sponsor, she should be given the same honors that all other CEOs of sponsoring companies have been given since the tradition began. President Obama and GOP frontrunner Mitt Romney have both called for Augusta to admit women.
When my daughter grows up, I want her to live in a world where her hard work is rewarded with a place at the table -- not backwards policies that date back to the 1930's.
Please join me in asking Bill Payne to give Ginni the green Member’s jacket!