Starbucks is one of the largest buyers of coffee in the world. Yet out of the dozens of coffee options they sell, only two are Fair Trade certified. And getting a single cup of Fair Trade coffee in a Starbucks store can be next to impossible. Starbucks claims that any store has to brew a pot of Fair Trade coffee if a customer asks for a cup. But in reality, that rarely happens. Starbucks needs to offer brewed Fair Trade coffee in all its U.S. stores as a regular offering and publicize the availability of Fair Trade coffee.
By making the decision to brew Fair Trade coffee in all its U.S. stores, Starbucks could single-handedly bolster the Fair Trade movement in a way no other company can. Brewed Fair Trade coffee in Starbucks stores would mean more Fair Trade coffee growers, more living wages in the coffee industry, and more consumers exposed to delicious Fair Trade coffee. That, in turn, will mean less exploitation and slavery in the coffee industry.
Ask Starbucks to offer brewed Fair Trade coffee in all its U.S. stores.
Starbucks has tremendous power to support and promote Fair Trade coffee, and by doing to reduce slavery, human trafficking, and exploitation in the coffee industry. Currently, Fair Trade farmers sell only a fraction of their coffee at a Fair Trade price. The rest is sold at the world price, which is often so low farmers turn to slave and child labor to compete. The only way to increase demand for Fair Trade coffee is to expose consumers to it. And for that, we need your help, Starbucks.
Since 2000, customers have been asking you to offer brewed Fair Trade coffee as well as whole bean in your stores. While many Starbucks cafes will brew a pot of Fair Trade coffee if specifically asked, that method won't promote Fair Trade coffee or Starbucks' delicious Fair Trade offerings. By regularly brewing Fair Trade coffee in your U.S. stores, you'll be exposing customers to a Starbucks product they might not have tried and be helping end slavery and exploitation in the coffee industry.
Please, make a commitment to regularly brew and promote Fair Trade coffee in U.S. Starbucks stores. You'll be doing the right thing for your customers and coffee growers around the world.