In 1927 Richard Tompkins founded Green Shield, before rebranding it Argos in 1973, as a catalogue retailer. For almost 50 years the Argos 'laminated book of dreams' catalogue has been produced 1bn times. It has been available to every home, releasing two editions a year. One for spring/summer and the other, autumn/winter. From kids circling their wanted toys from Santa Claus, to bride and groom to-bes selecting their wedding gift list. The Argos catalogue has been the place to go for millions for years.

The elderly and customers without internet access rely on this catalogue to decide on their latest purchases. They would feel much more comfortable to sit down with a coffee and take their time while they sit down with the catalogue, going from page to page before deciding which item number they want to buy, rather than have to travel into the store (however friendly your staff are). They struggle with the over-sensitive touch screens and fight the crowds, while feeling rushed and anxious about making a purchase.

Having the Argos catalogue at hand, at home is much more useful - and fun! Being able to pick it up and flick to the page you want is easy and brings no stress to your older customers - or the ones that just don't want to use or don't feel comfortable using today's technology. Not everyone has a laptop. Not everyone has a smartphone or tablet. Not everyone has internet access. And I'm sure they're not going to get home broadband just so they can scroll through pages and pages of results to buy their next kettle online!

For the sake of your customers, young and old. Please reconsider your decision to halt production of your catalgoue. Of course, it will save you money, not having to print your catalogues. But, you will lose more from customers who no longer feel they can easily or freely shop as they have done for the last 47 years. Prove it's not about the money and you genuinely do care about your customers and their experience while shopping with you.

Afterall, the customer is always right, right? It would be easier for them to walk into another store and see the products they want already in front of them, than to contend with your touch screens. Your catalgoue is what makes Argos unique, different and so easy to shop at. Millions of your customers have grown up with an Argos catalogue in their home. Why change what isn't broken?

Richard Tompkins would be disappointed in the biggest change you're about to make in one of the UK's largest merchandise retailer which he started all those years ago.