It's counterintuitive that creative artists cannot capture footage on an iPhone, begin editing that footage using iMovie for IOS while in the field, and then complete the editing within iMovie for Mac.

iMovie for Mac error message: "iMovie cannot open files in the "iMovie for iOS Project" format."

It just works...not.

The ability to import iMovie projects from iOS into Mac existed prior to Apple upgrading both products. This iMovie '11 feature, Import an iMovie project from an iOS device, was first made available in July 2012. However, in October 2013, Apple removed this feature without prior notification or warning to new or existing customers. Now, iMovie for iOS projects no longer work on the Mac. Apple support staff when contacted are not universally aware of the problem, though some unauthorized Apple employees have unofficially confirmed that the feature will be reintroduced in a future update. Yet, there has been no official word that this is true. Because iMovie for Mac no longer supports iMovie for iOS projects, Apple has in response so far only deleted other official support articles relating to How to import a project created with iMovie on iPad, iPhone, or iPod touch:

• https://support.apple.com/kb/HT4792
• https://support.apple.com/kb/HT6023
• https://support.apple.com/kb/HT202276

So all customers who purchased or received the updates, in most instances automatically, did so without any prior knowledge of this incompatible workflow--essentially paying more for less.

I have personally spent upwards of $4,000 dollars in upgrades based on my faith and trust in Apple's world-class reputation for video-editing support:

• iPhone 6 Plus (contract-free, 128 GB)
• iOS 8.2
• iMovie for IOS 2.1.1
• MacBook Pro (Retina, 15-inch, Mid-2014)
• OS X Yosemite 10.10.2
• iMovie for Mac 10.0.7

My story is not isolated, but is shared by millions of video enthusiasts. And yet, despite owning this common software and hardware configuration of the "latest and greatest" products that Apple encourages one to buy, not a single one of these customers can edit an iMovie project from iOS in iMovie for Mac.

Is this a first-world problem for spoiled entitled individuals whining about the failure of their workflows on expensive gadgets? Or is this the failure of a company whose culture and mantra has always been to change the world simply by making the best products in it? We've done our part by willingly spending our hard-earned money to take advantage of the convenience of capturing high-quality video in the palms of our hands, the ease of transforming such priceless memories with loved ones into enduring works of art that will last for generations, and the promise of editing them seamlessly between iMovie applications.

That promise has been broken. Our call to action for Apple is simple: Fix it. Apple has blessed us with two world-class products that exist in the same name-branding ecosystem of iMovie. The tech-jargon response that these two products exist on two different operating systems is wholly unacceptable because YOU sold the customer-friendly idea to end-users that these shared name products must work flawlessly together. Customers opening a Microsoft Word document on a Windows computer naturally assume that they can also open the same document within Microsoft Word for iOS. Period. And yes, they can.

So this is unquestionably a ball dropped by a company that is usually dropping a mic. Unless Apple changes the name of iMovie for iOS, this is not a time for technical excuses to explain why a mobile iMovie is wholly incompatible with a desktop iMovie, because your loyal public has moved beyond that escape. You brilliantly sold an idea of a seamless workflow within the iMovie universe via a well-crafted product that came free with an equally outstanding smartphone. This sharp marketing strongly encouraged me to leave my Windows PC behind and buy a souped-up Macbook Pro just so that I could edit with iMovie for Mac in a perfectly intuitive way. I became an Apple convert: It worked! I, and millions of other trusting believers like myself purchased Apple products that we would not have otherwise purchased based solely on that idea: From my iPhone to my Mac--classic Apple; it just works...as intuitively expected. This time, however, it doesn't. We bought what we didn't need based on our trust in your brand name. We trust you'll now do the right thing.

Please officially announce the return of this invaluable feature, and then use due diligence to quickly return it. We, your loyal customers, beg you to strive for perfection, to be the best, to only do the best products, and to stay focused.

Thank you.