From the Charitweet Blog:

Since 2010, in-app charitable contributions have been banned from App Store applications.  Specifically, the guidelines state that the collection of charitable donations must be done via a web site in Safari or an SMS.

Although this guideline does not prevent apps from encouraging donations, it acts as a hindrance for actually collecting those donations.  It prevents apps from charging a credit card stored within Apple Pay, instead forcing them to re-collect your card information in a browser.

In this day and age, any friction in a monetary transaction reduces the percentage of transactions completed.  Imagine, for example, a checkout process with five pages.  On each page, the probability a consumer will complete the transaction is drastically reduced. That’s why Amazon created (and patented) its "1-Click Buy" program - the Holy Grail of reducing friction in a transaction process.

While purchasing goods and services online has become incredibly easy, donating to charities online remains challenging.  This simple fact was the inspiration for creating Charitweet - we couldn’t help but ask: why is donating so difficult?

Of a company like Apple, that for so long has encouraged us all to “Think Different,”   that aims to change the world with design and technology, that matches each employee’s donations up to $10,000 each year - we have to ask why it still hasn’t allowed in-app donations? Why not make donations easier for everyone?

Sign our petition requesting that Apple update its App Store Guidelines.

21. Charities and contributions

21.1 Apps that include the ability to make donations to recognized charitable organizations must be free

21.2 The collection of charitable donations must be done via a web site in Safari or an SMS

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Team Charitweet

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