Bring Back Old Busch Can Design

Bring Back Old Busch Can Design

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Bart Zervoudakis started this petition to Anheuser-Busch

I think we can all agree that the design of a beer can is not only a subtle advertisement for a brand as a person drinks the liquid gold within, but it is also a statement. A statement of what the manufacturer stands for, what the consumers stand for, what America stands for. Over the years, design standards change and almost every brand has gotten at least one face lift. However, these face lifts can sometimes bring us in the wrong direction.

The point I am trying to make is that Busch Beer from Anheuser-Busch beer could be doing better with their can design. Don’t get me wrong, they are leaps and bounds ahead of competitors, especially considering special occasion cans such as the design for hunting season, most recently including a scannable code that led the user to an online hunting game (very cool... good job Busch!!).

My suggestion would be for Busch to re-instate an old can design. The best design, in my opinion, is the 2012-2017 can design. I move to bring back this can and case design to re-invigorate consumers that are loyal to the brand and to bring back nostalgia of the good old days. At the very least, this can could be used as a limited edition throwback design.

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