Vedanta has come out with a new ad campaign called ‘creating happiness’. This ad is a complete eyewash as Vedanta has been doing nothing but violating human rights in many areas.
The company has a track record of extensive pollution caused by their refinery practices.The UK based mining giant is not creating happiness but destroying lives.
We are asking Ambika Soni, Information & Broadcasting Minister to take this false ad off the air.
As part of their campaign, Vedanta are sponsoring a short film contest. Recently, prominent public figures like Gul Panang, a social activist/ actress and Rajya sabha Member and eminent film maker Shyam Benegal, withdrew from the jury of the competition when they became aware it was a PR excercise of Vedanta.
The 2010 Indian Ministry of Environment and Forests ( MoEF) report says Vedanta has been violating environmental guidelines. (http://www.moneycontrol.com/news/business/govt-panel-says-vedanta-violating-guidelines_446875.html )
Research by Amnesty International and other local and international groups documents the serious and continuing pollution caused by the refinery’s operations. Despite the string of decisions against Vedanta, the company has failed to remedy the pollution.
The 'Creating Happiness' campaign is a move that eyewashes people and drifts away from all the sins committed by Vedanta.
Which is launched at a time when Orissa Mining Corporation Ltd is appealing India’s decision not to allow mining in the Niyamgiri Hills. The final hearing is scheduled for April 9th.
Lets get as many people as you can to sign this petition and tell Information & Broadcasting Ministry Vedanta’s eyewash advertisement off air. Every signature sends an email to the Ministry of Information & broadcasting.
‘Avataar’ tribe defeats Vedanta:
Guradian coverage of Dongria Kondh:
The Real Face of Vedanta
Niyamgiri - The Mountain of Law
The Protector of the Streams
Latest Footage (23 Jan 2012)
Controversy over best environmental management award to vedanta
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