Petition Closed
Petitioning CEO, Johnson & Johnson Alex Gorsky and 8 others

End advertisement of all J&J products on media that degrades nursing

Johnson & Johnson (J&J) has long sought to fuse its image with the image of the nursing profession through the company's Campaign for Nursing's Future, which has the stated goal of resolving the nursing shortage. But when J&J sponsors television shows that degrade the profession, the company is actually supporting products that harm nursing. If J&J is interested in helping nursing, it should not sacrifice the profession to increase profits. 

 

Letter to
CEO, Johnson & Johnson Alex Gorsky
Johnson & Johnson
Director, Campaign for Nursing’ Future Andrea Higham
and 6 others
VP Corporate Communication, J&J Craig Rothenberg
VP, Global Pharm Communications & Public Affairs Michael Heinley
VP of Global Corporate Affairs Michael Sneed
VP, Public Affairs & Corporate Citizenship Pat Molino
Director, Communications Meghan Marschall (Director, Communications)
Director of Marketing and Communications Sandra Pound (Director of Marketing and Communications)
Dear Mr. Gorsky, Ms. Higham and Johnson & Johnson Executives,

I am writing to urge Johnson & Johnson (J&J) to stop advertising on all television shows that degrade nursing, especially "Grey's Anatomy," "The Mindy Project," and "Scrubbing In." I understand that you have advertised on at least the first four episodes of "Scrubbing In," although you did begin efforts to withdraw the ads after the first episode. Thank you for trying, but I urge you to follow through with MTV to ensure that your company's products are not advertised on the show in the future. I also urge you to cease advertisements on "Grey's Anatomy" and "The Mindy Project" and to announce publicly that you are doing so.

I understand that the Campaign for Nursing's Future, which J&J has been pursuing since 2002, has the stated purpose of resolving the nursing shortage by bringing greater understanding of the profession's value to the wider public. But providing financial support to shows like "Grey's" and "Mindy" is inconsistent with that purpose, since those shows degrade the profession by generally depicting nurses as unskilled handmaidens, if not complete idiots--that is, when they are not showing heroic physician characters provide all meaningful nursing care.

When J&J sponsors television shows like these, the company is actually supporting products that harm nursing. If J&J is interested in helping nursing, it should not sacrifice the profession to increase profits.

Please demonstrate that you are committed to nursing's future.

Thank you.