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Petitioning Administration Hawthorn Football Club and 5 others

Tell Buddy Franklin that porn tees are not Respect and Responsibility

The Australian Football League’s Respect and Responsibility Policy represents the AFL’s commitment to addressing violence against women and to work towards creating safe, supportive and inclusive environments for women and girls across the football industry as well as the broader community. The Respect and Responsibility Policy is about shifting attitudes – ensuring that people throughout the Australian Football industry are aware, and have structures in place, that recognise that violence against women and behaviour that harms or degrades women, is never acceptable.

AFL player Lance ‘Buddy’ Franklin is an owner and model for the Nena and Pasadena fashion brand, which designs porn-themed t-shirts, fosters misogyny and encourages rape jokes.

Franklin’s management has been quick to distance their client from the brand maintaining he is “a shareholder only”. However, Franklin deliberately uses his AFL profile to promote the company on countless websites and in the media and has self-identified as ‘owner’.

http://collectiveshout.org/2012/05/buddy-distances-himself-from-porn-tee-brand-but-were-not-buying-it/

Franklin is one of just five shareholders in the Neverland Store (which owns Nena & Pasadena) - he therefore owns a significant percentage of the business. Despite Franklin’s statement that he does not condone sexist imagery, he continues to profit from its promotion and sale – as well as wear it on his own body.

However, his statement seemed to have served its purpose- to get the AFL off his back. The AFL seems to think the public have been appeased and therefore the matter has been dealt with.

We want to tell the AFL that Franklin’s continued ownership and promotion of Nena and Pasadena is not consistent with the AFL’s Respect and Responsibility policy “creating safe, supportive and inclusive environments for women and girls across the football industry as well as the broader community.”

The AFL need to know that we do not accept that they have fulfilled their responsibility to their fans, players and community. The Respect and Responsibility policy is meaningless if the AFL does not enforce it. Demand the AFL take action and implement consequences for violations of this policy.

This petition was delivered to:
  • Administration
    Hawthorn Football Club
  • CEO Andrew Demetriou
    AFL
  • General Manager Football Operations
    Mark Evans
  • Hawthorn Football Club CEO
    Stuart Fox
  • Hawthorn Football Club Board member
    Jason Dunstall
  • Hawthorn Football Club Board member
    Richard Garvey


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