Ban gender stereotypes in ads

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When we're born, except for our DNA, our brain is a blank slate waiting to be filled. We develop memories and opinions that we end up retain for the rest of our lives unless something or someone changes our opinions. 

For example; Imagine you as a kid, playing with toys, minding your business, and a spider crawls up to you, you're not bothered, scared, anxious or anything similar to that, you're emotionless. Your mother walks in and presumably yells, and/or rushes to you and shoves the tiny spider aside. Your brain, waiting for its data input, takes this cue associating the spider with screaming or inherent or indirect violence. The neural pathway or mindset is formed. Next time you see a spider, you scream or even kill it on sight. 

Here's where stereotypes come in. A stereotype is a widely held but fixed and oversimplified image or an idea of a particular type of person or thing. A stereotype is almost like a neural pathway, as like the spider. You look at something, hear something, and it takes you right back to an automated response or imagery that your brain has created. 

In the growing age of media, every child seems to be having a phone, a tablet or a TV in front of their eyes. Whether it's television ads that come up on Youtube or the TV itself, every piece of media a child, or anyone sees, latches itself into their subconscious, fixing themselves onto the person.

The reason why we want to ban advertisements with stereotypes or gender biases ranges from the scale of impact these ads have and to who these ads impact. As mentioned, Advertisements are seen by everyone and by anyone, enforcing the ideas of a woman cooking six different dishes for her family, men lazing around the sofa, a woman being lenient towards her significant other in the workspace, and even the Mangalsutra used to 'claim' a wife. 

Advertisements, from the very first ones, show these stereotypes, influencing not only people's mindsets, but the mindset towards either gender, bring about stories, fixed assumptions with no particular evidence. These ads are made by people who've also been influenced by stereotypes, and this endless cycle will go on unless we put a stop to it. 



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