- William AndersonVP for social and environmental affairs, asia pacific region
- Frank HenkeGlobal director of social and environmental affairs
- Herbert HainerCEO
Go All in for a Living Wage!
THE SPIRIT OF FOOTBALL IS MEANT TO BE UNITY AND FAIR PLAY - TELL ADIDAS TO GO ALL IN FOR A LIVING WAGE!
An estimated 3.5 billion people, or half the world's population, tuned in to watch this year's FIFA World Cup, and sponsors worked hard to capture our imaginations. For sportswear giant Adidas the potential return is huge, after spending £62 million in order "to make the World Cup in Brazil the best World Cup ever" - for the Adidas brand. Adidas expects to make €1.7 billion from the sale of football merchandise this year alone. Adidas's CEO Herbert Hainer hopes the Cup will catapult the Adidas Group into pole position as leader of the sportswear industry.
Through flashy ads, acclaimed and influential spokespeople, and catchy slogans, Adidas is encourging the world to go "all in". But, behind the glitz and the glam of their World Cup marketing, THERE IS A STORY THAT ADIDAS DOESN'T WANT YOU TO KNOW.
25-year-old, Sorn Reab spends six days a week waking up at 4:30 a.m. in order to travel to Phnom Penh to begin work at 7 a.m. in a garment factory, which supplies apparel to Adidas. Despite working 11 hours a day, Sorn cannot afford to live in Phnom Penh. Tired and weak from malnutrition, Sorn faces the real possibility that today may be the day she faints and ends up in the hospital. With the threat that her short-term employment contract may not be renewed in six months, the pressure to produce as many Adidas garments as possible is constant.
Sorn Reab's life in Cambodia is not an exception, but the norm for the estimated 500,000 garment workers - over 90 percent of whom are women under the age of 35. In fact, a majority of the world's garment workers are young women struggling to survive on their poverty wages. At its core, the garment industry continues to perpetuate a system of extreme inequality, providing inordinate wealth for the privileged few, while condemning the vast majority of workers in the supply chain to unconscionable poverty. It would take Sorn Reab in Cambodia over 7,000 years to earn Adidas CEO Herbert Hainer's annual salary.
CHANGE IS POSSIBLE. As Adidas is harnessing the world's passion for the World Cup to grow their brand profile and profits, join Labour Behind the Label as we too seize the opportunity to ensure Adidas pays Sorn Reab what she has earned and is owed: A LIVING WAGE.
Tell Adidas to go all in for a living wage! Sign the petition. Use the double hashtag #allin for a #livingwage on twitter to spread the word. Find out more about the campaign and more actions you can take: www.labourbehindthelabel.org/adidas
- VP for social and environmental affairs, asia pacific region
- Global director of social and environmental affairs
Garment workers, who produce Adidas apparel, do not get a fair share of the value they generate in the supply chain and are not paid a wage they can live on, let alone enough to save and thus remain condemned to a life of poverty. Garment workers, the majority of whom are young women, are trapped in a vicious circle of low wages, excessive overtime, unfavourable debt schemes and extreme dependency, making them some of the most vulnerable employees. There is a clear and attainable solution: garment workers should be a paid a living wage.
Adidas must commit and ensure their purchasing practices are such that a living wage can be paid and is guaranteed in terms of business.
I call on Adidas to support workers by:
- Quantifying and publishing figures for what a 'fair wage' means, which ensures all Adidas garment workers can support their families;
- Ring fencing those wage costs when negotiating with factories to ensure any commitment delivers real wage increases;
- Publicly committing to not pull out of countries such as Cambodia if minimum wages increase.
Adidas must go all in for a living wage!
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