Dear all,
a lot of things happened last week. Our campaign was in the media all over the world and now Hornbach is a synonym for racism and sexism against Asian women in South Korea and Japan. Type "Hornbach" in Google news, and you will see that we gave them a really bad name. Yesterday, famous German comedian Olli Schulz mentioned said in his podcast with more than one million listeners that he found the ad was racist. That's something, isn't it?
On April 1, 2019, three women (two Korean and one German) went to the so-called "open dialogue" with Hornbach. Some of them took a train for more than 9 hours. The dialogue lasted 3 hours. There was no journalist there who could make an objective news report.
At the end of the dialogue, two Korean participants had the impression that the company understood our position and would cancel the ad. Yet, the next day the company proudly announced that it convinced the participants, so it would continue the ad. I spoke these two women and they were furious for being used as an alibi.
Let's show Hornbach and Heimat that we are not going anywhere until they take down the racist and sexist ad campaign from all channels. A good thing about the meeting was that now we have three clear targets:
Florian Preuß, the head of PR at Hornbach
and Maik Richter at the Heimat Berlin agency.
E-Mail returned? No problem. You can also talk to Axel Müller, the speaker of Hornbach.
[UPDATE]
You can find the E-Mail adresses on these pages:
https://www.hornbach-holding.de/en/contact.html
http://www.heimat-berlin.com/kontakt
We won't stop until the ad is completely removed.
Open your Thunderbird and send them E-Mails.
Let's make them call their mamas crying.
Cheers,
Sung Un
P.S. Here you can see a catchy video from Korean broadcast system SBS's YouTube channel.
P.P.S. Thanks to you, now we have the petition in Korean, Japanese, English, German, Chinese, Spanish, French, and Dutch (coming soon)! Please send me an E-Mail if you can help to spread the words over the language barriers. Particularly in languages used in countries where Hornbach is operating (Luxembourg, Sweden, Romania, the Czech Republic, and Slovakia). Please contact gehornbacht@posteo.de