Dear friends,

Hope you’ve been well! I wanted to run something by you that I think could make for a timely and thought-provoking story—especially as theaters try to draw people back in post-streaming-boom.

I’ve been reflecting on a growing issue in movie theaters, particularly at Landmark Cinemas and Cineplex locations: a blanket ban on smartwatches, coupled with the broader problem of excessive smartphone use mid-film. While the current so- called honor system to curb smartwatch use is understandable (to curb distractions), my proposed ban may be interpreted as penalizing those who use them responsibly—for health monitoring, accessibility, and discreet emergency notifications, which IS NOT my intent at all.

But more than smartwatches, I think the bigger issue is the breakdown of theater etiquette: glowing phones, people taking calls, unchecked behavior. It’s jarring—not just socially, but neurologically. Research is showing how constant screen engagement is affecting dopamine balance and attention regulation. Theaters should be an escape from that—not another place to be bombarded by it.

I believe there’s a story in this. What if, instead of banning tech outright, theaters brought back ushers or had occasional in-theater checks, to remind audience members to turn- diwn the screen to 5% or to put it in their pockets—not to shame people, but to gently reinforce a respectful, immersive experience? A few basic steps could go a long way in restoring what made theaters special.

Would love to hear your thoughts. If this sparks something for you or your outlet, I’d be happy to talk more or point you toward some supporting data/stories. Thanks for taking the time to read—and either way, always cheering you on from the sidelines.

Warmly,