Alt-right 4chan users are plotting to hijack LGBT+ Pride month on June 1 by clogging social media with poisonous homophobia and boycotting supportive brands. They plan on spamming homophobic and transphobic propaganda on all social media sites constantly, in an effort to turn people into raging homophobes and transphobes. This plan goes by the name of ‘Operation Pridefall’ and needs to be stopped. 

Targeted companies include Starbucks, Amazon, Coca Cola, several British and American media outlets, some local law enforcement departments as well as 4chan itself, according to users, as well as an “Image and OP Image Archive” for the campaign.

Moreover, a disgusting promotional video for the project, created by one member, featured Pepe the Frog – a meme-turned mascot for certain alt-right circles – aiming a long-range rifle at a drag queen.

This sickening event is being taken very seriously and we need to put an end to it as soon as possible. Organisers asked for 4chan users to set-up fake accounts using stopgap phone numbers and email accounts so that if one account was taken down, there would be spare ones to use too.

Their hateful, vulgar plans include co-opting the six-stripe rainbow flag to promote racial and ethnic segregation in an effort to have the rainbow labelled a hate symbol, posting “anti-faggotry, suicide statistics and anti-tranny memes” and even crowdfunding to run anti-LGBT+ billboards.

Let’s put an end to Operation Pridefall as soon as possible. We stand together.