Unilever is a British–Dutch multinational consumer goods company co-headquartered in Rotterdam, The Netherlands and London, United Kingdom. Its products include food, beverages, cleaning agents and personal care products.
Unilever is a British–Dutch multinational consumer goods company co-headquartered in Rotterdam, The Netherlands and London, United Kingdom. Its products include food, beverages, cleaning agents and personal care products.
Stop all’invasione dell’olio di palma
Dallo scorso 13 dicembre milioni di consumatori italiani ed europei hanno scoperto la presenza di un nuovo ingrediente in migliaia di prodotti alimentari. Stiamo parlando dell’olio di palma, una sostanza fino a oggi camuffata dietro la scritta “olii e grassi vegetali”. Per rendersi conto di quanto l’olio di palma sia diffuso basta dire che è il grasso principale di quasi tutte le merendine, i biscotti, gli snack dolci e salati, le creme… in vendita nei supermercati. L’ampio utilizzo di questa materia prima è dovuto sia al costo estremamente basso, sia al fatto di avere caratteristiche simili al burro. Il Fatto Alimentare dice “no” all’olio di palma per motivi etici, ambientali e di salute e invita le aziende a sostituirlo con altri oli vegetali non idrogenati o burro. 1) La produzione di palma è correlata alla rapina delle terre e alla deportazione di milioni di famiglie africane e asiatiche (land grabbing). È inoltre causa primaria della deforestazione di aree boschive (prima causa di emissioni di CO2 nel Sud-Est asiatico) e della devastazione degli “habitat” naturali per lasciare spazio alle monocolture come quelle della palma da olio. Queste operazioni comportano gravi violazioni dei diritti umani, l’eliminazione della sovranità alimentare e la riduzione della biodiversità. Per stemperare le problematiche e ripulire l’immagine dell’olio di palma esiste una certificazione sostenibile (RSPO), che tuttavia copre solo una quota minima della produzione, senza neppure mitigare i problemi denunciati. 2) L’olio di palma viene utilizzato dalla maggior parte delle aziende alimentari perché costa poco e si presta a molti utilizzi. Secondo i nutrizionisti l’assunzione giornaliera di dosi elevate di questo ingrediente può risultare dannosa per la salute a causa della presenza dei grassi saturi. Questa ipotesi si verifica più spesso di quanto si creda, visto che il palma si trova nella maggior parte degli alimenti trasformati, soprattutto in quelli più consumati dai giovani. Anche se in Italia non esistono studi sul consumo pro-capite, i nutrizionisti consigliano di limitarne l’assunzione, in particolare ai bambini che sono i più esposti. Il Fatto Alimentare chiede al Ministero della salute e agli enti pubblici di disporre l'esclusione dalle pubbliche forniture di alimenti che contengano olio di palma. Questa clausola deve essere inserita in tutti i capitolati di appalto per l'approvvigionamento delle mense scolastiche, ospedaliere e aziendali, nonché dei distributori automatici collocati in scuole e pubblici edifici. Chiediamo al Ministero delle politiche agricole e agli altri Stati membri dell'Unione Europea di aderire subito alle Linee Guida del CFS (Committee on World Food Security) - FAO, per una gestione responsabile delle terre, delle foreste e dei bacini idrici. Chiediamo ai supermercati di escludere dalle forniture dei prodotti con il loro marchio (private label) l’olio di palma. Chiediamo alle industrie agroalimentari di impegnarsi a riformulare i prodotti senza l’utilizzo di olio di palma, affinché il cibo “made in Italy” possa davvero distinguersi come buono e giusto. Roberto La Pira (Il Fatto Alimentare) Dario Dongo (Il Fatto Alimentare, Great Italian Food Trade) ____ English
Stop Bullying Sustainable Food Companies
Hampton Creek is a startup food technology company striving to solve some of the world's biggest problems. It's using plants to create products to help ensure food security to feed starving people, reduce greenhouse gas emissions, improve the healthfulness of foods, and end the cruel treatment of animals. Unilever, a UK-based 60 billion dollar multinational corporation, filed a lawsuit confessing that Hampton Creek is taking away market share from a couple of its products: Hellmann's and Best Foods. Thus, as Unilever admits, it's attempting to rely on an archaic standard of identity regulation that was created before World War II to mandate that Hampton Creek removes its products from store shelves. Unilever is not only contributing to these problems by using inhumane, unsustainable, and unhealthy ingredients, but rather than solving important global issues, is trying to prevent others from doing so. As an example, even purchasing just one jar of Hampton Creek's "Just Mayo" instead of Best Foods/Hellmann's saves land and water usage, reduces CO2 emissions, eliminates hundreds of milligrams of cholesterol. When a 60 billion dollar company flexes its muscles to prevent a good-for-the-world startup company from succeeding, there are only two words for that: corporate bullying. Please ask Unilever to focus more on creating a better world rather than preventing others from trying to do so.
Bring Ben & Jerry's non-dairy ice cream to Canadians
Ben & Jerry's recently released a vegan/non-dairy line of their popular ice creams, but failed to include us Canadians. When vegans questioned the lack of cruelty free chunky monkey in Canada, Ben & Jerry's responded vaguely about it maybe, someday being offered. It is not even currently in their business plan to do so in the near future. Let's solve this problem and get the chance to get our hands on some chunky monkey! Sign the petition to show demand for vegan Ben & Jerry's to be sold in Canada.
Regresen a Raspatito!!!
¿Quién no se acuerda de Raspatito? ¿Quién no se compró uno en el recreo o saliendo de la escuela? Creo que todos los que crecimos en los 80's y 90´s recordamos estos momentos como si fuera ayer. Era un triangulito y mi favorito era el de limón. Era toda una experiencia comerlo, te embarrabas todo y era muy divertido. Creo que nos merecemos tenerlo de vuelta, aunque sea por un tiempo. Yo creo que sería un éxito. Ayúdenme a firmar esta petición para que Helados Holanda y Unilever nos escuchen y traigan de nuevo este gran producto de nuestra infancia #QueRegreseRaspatito
We plead you to think of an alternative to test your products, do not cooperate with Animal testing supporting companies & countries and be honest about the truth behind your products!
Help us to stop cruel Animal-Testing! And get aware and informed about the products you use! Change your way of consuming with our help!We don't need new products!!!! We want that companies are honest about the backgrounds of their products! We want that there is an indication on every product about the way it is tested! We want that the Act that forbade Animal Testing for Cosmetic Products will be enforced strictlier - what also means that companies should not support, cooperate, launch and test their products in countries were it is allowed or with such companies! Although so many companies have proven that it is not necessary that Cosmetic Products need to be tested on Animals, there are still many ignorant companies left, who are even not honest about the story behind their products and try to hide the fact that they are still doing cruel Testing on Animals! Famous brands like L'oreal, Nivea, Garnier, Axe, Head&Shoulders, Clerasil, Esprit, Elmex, Syoss, Fa, Bebe, Neutrogena, Schauma, Gliss Kur, Schauma, Schwarzkopf, Dior, Maybelline, Gilette, Pantene Pro-V, Olaz, Max-Faktor, Wella and many more support directly or indirectly cruel Animal-Testing covering their ugly truth with shining stars and attractiv ads!But we, the consumers, are to be blamed as well! The many companies that decided to stop Animal Testing on their products and the growing number of people who decide to buy from them, have proven that a change is possible! But it is in our hand! By subscribing this petition, you confirm that you are aware of the truth behind the listed companies and that you try your best, with our help, to avoid buying from them, helping to make people get to know about this and so help to fight against this cruel, inhuman method! On the other hand you will buy from the list of companies that provide cosmetic without Animal-Testing! But not only the consumers should get alerted of this, but also the companies, so they should know that we are aware of their doing and that there are people who care about! Please help us to keep this list correct, growing and updated ! List of Animal-Testing Products! Companies that test or support Animal Testing or launch their products in countries like China, where Animal Testing is used and allowed. Artdeco : Artdeco Misslyn MAKE UP Factory Beyu InScene Malu Wilz Anny Beiersdorf : Labello SLEK SBT Nivea Nivea for Men Florena 8×4 LA PRAIRIE Eucerin Hansaplast Börlind : Annemarie Börlind Tautropfen Dado Sens Coty : cK One Color OPI Sally Hansen Manhattan Manhattan Clearface Lacura Friscodent Philosophy Astor ESPRIT Rimmel Miss Sporty Celine Dion Adidas David und VICTORIA BECKHAM Pierre Cardin Jovan Kylie Minouge Lamborghini Miss Sixty Route 66 Davidoff Kate Moss Estée Lauder : Estée Lauder M.A.C Bobbi Brown Donna Karan Aveda Aramis Clinique Prescriptives Origins Lab Series Skincare for Men Tommy Hilfiger Kiton La Mer Jo Malone Bumble and Bumble Michael Kors Darphin American Beauty Flirt! Goodskin Labs Grassroots Research Labs Sean John Missoni Daisy Fuentes Tom Ford Coach Ojon Smashbox GlaxoSmithKline: Chlorhexamed Corega Corsodyl Dr. Best Odol Odol-Med 3 Odel-Dent 3 Paradontax Sensodyne Sensodyne Pro Schmelz GABA: Aronal Elmex Meridol Henkel & Schwarzkopf: Aok Bac Diadermine Drei Wetter Taft Fa Gliss Kur Poly Color Schauma Syoss Schwarzkopf Got2be Johnson & Johnson : Bebe Penaten bebe Young Care Neutrogena carefree o.b. K-Y Listerine Piz Buin L’Occitane : L’Occitane Melvita Le Couvent des Minimes erborian LVMH : Dior Guerlain Givenchy Kenzo Benefit Fresh Make Up For Ever Acqua di Parma Loewe Fendi Nude Sephora L’Oréal : Urban Decay NYX L’Oréal Paris Essie Garnier Maybelline MNY Le Club des Créateurs L’Oréal Professionnel Kérastase Matrix Redken Lancôme Biotherm Diesel Helena Rubinstein Kiehl’s Georgio Armani Ralph Lauren : Cacharel Viktor & Rolf Vichy La Roche Posay innéov Skinceuticals Sanoflore Shu Uemura : The Body Shop P Franck Provost Yves Saint Laurent Beauté Stella McCartney Carita Decléor Procter & Gamble : Aussie Pantene Pro-V Head & Shoulders Olaz Braun Gilette Venus Gilette Fusion Gilette Satin Care Max Factor by Ellen Betrix Herbal Essences Wellaflex Wella Shockwaves Viva Londa Color Wash & Go Old Spice Alldays Allways Kandoo Oral B Blend-a-med Blend-a-Dent Shiseido : Shiseido bareMinerals NARS clé de peau BEAUTÉ Za IPSA ettusais d’icila Ayura Soka Mocka Benefique d program Aupres Urara Elixir Superieur Elixir White Elixir Prior Aqua Label Senka qiora Haku Revital Granas The Ginza DQ PURE&MILD PURE&MILD SOI Maquillage Majolica Majorca Integrate Beauté Prestige International Serge Lutens Tsubaki Ma Cherie SUPER MILD Anessa Ag+ Sea Breeze UNO Auslese Snowberry : Unilever : Axe Dove Baba Impulse Lux Rexona Sunsilk Timotei Signal PONDS TIGI duschdas Lakmé Yves Rocher : Flormar Dr. Pierre Ricaud Isabel Derroisné Kiotis Stanhome Daniel Jouvance Luminelle Couleurs Nature Yria Culture Bio Les Plaisirs Nature Petit Bateau Francoise Saget Please try to avoid this products and companies! List of Peta with Non-Animal-Testing Products: You can find a large list of companies that don't test their products here, as well as a possebility to search for a specific company or product directly! http://kosmetik.peta.de/deutschland/ The Best thing to avoid buying products that test on animals is to choose three or four brands that definetly do not test on animals and stay with them. The list of Peta is the best and safest source for that! Here only a small list of products that do NOT test on Animals: Ahava http://www.ahava.com/ Alima http://www.alimapure.com/ Alva http://www.alvanaturalskincare.co.uk/ Alverde http://www.dm.de/de_homepage/alverde_home/ Argand'Or http://www.worldartisanguild.com/index.html Aveda http://www.aveda.com/index.tmpl Bio Cosma http://www.biokosma.ch/en/shower-body.html Body Shop http://www.thebodyshop.de/ Cosnova http://www.cosnova.com/en/home.html Essence http://www.essence.eu/de/home/ Evora http://www.evora.de/home_en.html Grüne Erde http://www.grueneerde.com/de/index.html Guhl http://www.guhl.de/ Khadi http://www.indien-produkte.de/ Lavera http://www.lavera.com/ Logona http://www.logona.de/en/logona-worldwide/ Lush http://www.lushusa.com/Soap/soap,en_US,sc.html Murad http://www.murad.com/ Provida Organics http://www.provida.de/PC-EN/index-en.html PUR HAIR http://www.purhair.de/en Sante http://www.sante.de/en/sante/uber-sante/ Vita Preciosa http://www.vitapreciosa.com/index.php?language=en Yes To Carrots http://www.yestocarrots.com/mission.html Zui Organic http://www.zuiiorganic.com/
Dove Cosmetics/Unilever please STOP testing on ANIMALS!
Hello beautiful people / fellow activists and change makers!:D! <3 Dove is one of the most top selling beauty brands in Canada. Their market campaigning is that beauty is skin deep and to make women feel more beautiful and that everyone is beautiful. That's great! BUT what about innocent animals? Dove is one of the brands of the company called Unilever and they test on animals. It is not a cruelty free company and are one of the top leading makeup and beauty care companies that have made false claims about them not testing on animals, amongst others like L'Oreal and Covergirl. I am asking as one of many people that have thought about this to tell Unilever to stop testing on animals please! We can tackle each company one at a time to promote cruelty free methods and to have a heart and not hurt innocent animals for our benefits! it's NOT okay! It saddens me to see that products tested on animals are more cheap for mass marketing and that people support these companies without knowing what harm they actually do! You can buy better and longer lasting/eco friendly and or cruelty free products which are more worthwhile and better for your buck even though it is a few dollars more. If you save up, and one at a time demand change and the daily choices that you make each day you can find it is easy to do this and can influence others to help as well! LET'S DO THIS, let's be kind shoppers and demand companies to stop ANIMAL testing. I am asking once and for all Unilever STOPS testing on animals! <3 <3 :D (BONUS SECTION HOW TO SPOT PRODUCTS THAT TEST ON ANIMALS/ cleaning products and beauty products/ shampoos etc) <3 :D Even though they claim not to, you need to check the back of the bottle, if there is a bunny logo on the bottom in a circle, it is cruelty free and you should avidly do research before you decide to buy a beauty product or new shampoo. Search cruelty free products list for a good guide to not be limited. There are still MANY BRANDS that care for animals and don't test on them, especially makeup brands. Take a look here at one of the many resources such as http://www.crueltyfreekitty.com/ultimate-guide-to-cruelty-free-makeup/ for more info! EVERYONE can be a more KIND conscious consumer that does not wanna harm the PLANET or ANIMALS for the benefit of ourselves <3 :D --THANK YOU NOTE-<3 -- :D Thank you!!!!!!! I encourage you to sign this please and share this! We can encourage more companies to take a kinder alternative and we can do this and we will all do this, one company at a time! <3 THERE IS ALWAYS HOPE!<3 :) For now please be as kind as you can anyways especially with the purchases you make, may they come from small or little businesses in the community and not big brand chain stores and may they be ethical (second hand, organic and or and re used or fair trade) <3 Have a beautiful day! keep spreading love positivity and kindness WHEREVER YOU ARE/!
Let's say no to palm oil in our foods!
Starting from the 13th of December 2014, European consumers can finally identify the presence of an ingredient that in the past, although used, was not properly labeled. This ingredient is palm oil, concealed for many years behind the broad name within the category 'vegetable oils and fats'. Just to underline the real measure of palm oil use in food processing, it is enough to point out that it represents the main fat in almost all sweet and savory snacks, biscuits, and creams available in the European market, but even lipstick and detergent soap. One third of worldwide consumption of vegetable oil is derived from palm fruit. In recent years, global consumption has more than doubled. The extensive use of this raw material is mainly due to its longer shelf life than butter and other vegetable oils, its butter-like density and because it’s cheap. Palm oil is also widely used by mass caterers who use it to fry and to cook. 'Great Italian Food Trade' (www.greatitalianfoodtrade.com) and 'Il Fatto Alimentare' (ww.ilfattoalimentare.it) started a campaign to say STOP to palm oil use, calling the stakeholders to reflect on the ethical, environmental and health concerns associated with its consumption. The petition, already launched in Italy two months ago, has already collected hundreds of thousands of signatures and statements of commitment from major retailers, to rule out palm products from their brand. So why should we say NO to palm oil? 1) The production of palm is strictly related to the practice known as land grabbing, which implies the displacement of millions of African and Asian families. It represents also the first cause of deforestation (increasing CO2 emissions) in Southeast Asia as well as the destruction of natural habitats. Palm oil request by the market has encouraged wider cultivation of palm trees with the consequence that every year many kilometers of forests are completely destroyed to obtain palm oil monocultures. All these operations involve human rights violations, such as the abolishment of food sovereignty and the reduction of biodiversity. In order to solve some of these issues and to clean up the image of palm oil there is a sustainable certification (RSPO), which, however, covers only a minor part of the production, without a relevant mitigation of the reported negative consequences due to palm exploitation. 2) Palm oil is used by many food producers because it is cheap and because it can be used in several ways. Despite that, palm oil causes low-grade inflammation that is linked to insulin resistance, obesity and other metabolic diseases that are partially mediated by our resident gut microbes. According to nutritionists a daily intake of high amounts of this ingredient can be dangerous for our health, also because the presence of a relevant percentage of saturated fats. Such a consumption is very frequent due to the presence of this vegetable fat in a large quantity of processed foods, especially in those ones targeted to young people. Although there are no studies in Europe on the individual consumption of palm oil, nutritionists recommend limiting its intake, especially for children who are the most exposed. 'Great Italian Food Trade' and 'Il Fatto Alimentare' are asking food manufacturers and food business operators in general to replace palm oil with other non-hydrogenated vegetable oils or fats, and to implement this commitment as their main challenge. At the same time we solicit supermarkets to delist products containing palm oil. We call the Ministries of Agriculture of the Member States of the EU to implement the CFS (Committee on World Food Security) - FAO Guidelines for the responsible management of land, forests and waterfields. We solicit, at the same time, the Governments of the Member States of the EU and their agencies to ban foods containing palm oil from public procurements. This clause should be inserted in the terms of reference of the calls regarding public procurements to schools, hospitals and all public authorities. The same ban should be extended to all those products sold by vending machines placed in public areas or in public buildings. Finally we call the agri-food industries to commit to reformulate products without the use of palm oil, so that here hence on European foods can really stand out to a certain standard of sustainability and quality. Dario Dongo www.greatitalianfoodtrade.com Roberto La Pira, www.ilfattoalimentare.it ______ Italian
"Fair&Ugly" Unilever, please STOP peddling 'RACISM for PROFIT' in the Third World!
Heard of the "Dove Campaign for Natural Beauty?"...... thats for the First World... where Unilever wants to be considered ETHICAL........... when it comes to the Third World....its : 'Fair & Lovely', Pond's, Vaseline for Men....... all Skin Whitening Products..... that ask dark skins to become Whiter............ welcome to RACISM sponsored by UNILEVER......... at FULL FORCE..... Unrelenting campaigns that ask viewers to get rid of Dark Skins...... and fix them with Fairness Creams...... thats the reality of UNILEVER......... the most unethical company in all of the world..... Unilever markets some gruesome brands such as "Fair & Lovely" and "Vaseline Men", which are 'SKIN WHITENING PRODUCTS', to market which, they sell white skin as a desirable state of existence, and to do this, they run down dark skin as undesirable and negative. The advertisement campaigns for these products are so "in your face" that whole nations are going to be affected for generations. They promote and further the social evil of Colour Discrimination. We dont want the world to go back to the days of outright racism. This has to stop!!! The video you see here is just one of the many horrible advertisements that they air on prime time tv repeatedly. Unilever WOULD NOT DARE do this in the Western World, but they do it blatantly in the Third World, because there are no rules to prevent them, or because the governments and people of the Third World could be manipulated easily! For a multinational corporation laying claim to the title of "The Most Ethical Corporation", in the west, these are highly unethical and vile skeletons in the cupboard (third world). Shameful Double Standards, and Unilever needs to be called out for it!
Glamour or Safety: Beauty Need Not Be Costly
Today, we live in a society where standards are set to please other people, hence most make it a point to follow the trend to belong to the community in which human aesthetics which includes physical appearance is considered as one of the most important aspect of a person as he or she should look presentable as well as beautiful. Thus, different methods were innovated and instigated in order to adhere to these so called standard such as cosmetics. Moreover, cosmetics is defined as the product applied to the body particularly the face to improve its appearance such as make-up. And due to the fact that applying cosmetics may be beneficial to an individual especially teenage girls nowadays, as it may help build rapport with other people, raise self-esteem and self-confidence when facing a mass of people, and ultimately, enhance their physical attributes, it becomes a necessity to society and the people to spend a lot of money just to buy either expensive or cheap forms of cosmetics. Hence, there is a possibility that health risks may develop when used exaggeratedly and irresponsibly, which may adversely affect the integumentary system since it is the external organ that ultimately protects and safeguards the human body. Due to the high demand of cosmetics these days, numerous and various producers of cheap and expensive cosmetics ensure that their products remain attractive to the eyes of consumers. Consequently, influencing the people to purchase make-up, but then the extreme use of it can lead to skin and other erroneous health related problems which are: 1. Skin Diseases and Reactions A permanent discoloration or severe damage to skin causing skin cancer may occur. 2. Allergies It may also affect and damage nose and nasal passage and result to eating difficulties. 3. Eye Infections The use of mascara may also lead to blindness as it contains pseudomonas aeruginosa. 4. Nail Damage Nail polish, manicures, and pedicures if done regularly may result to the loss of natural color and thickness of nail. 5. Cancer and other Chronic Diseases For instance, some lipsticks contain aluminum which may cause long term anemia and even glucose intolerance. While, cosmetics like body moisturizers can cause trouble to endocrine system as well and disturb the thyroid content of body. 6. Ageing Even though, cosmetics are utilized to enhance the features of a person, it was proven that with prolonged use wrinkles and other signs of ageing may be visible. Thus, companies release anti-ageing creams or lotions which highlights the idea of capitalism in the industry. 7. Reproductive System Disorders Cosmetic containing asbestos like talcum powder when in direct contact with organs can even affect the menstrual cycle leading to other imbalances. Other products may also cause vaginal infections or prostate and ovarian cancer in the future. 8. Hair Problems Utilizing various hair products may lead to thinning of hair, redness in scalp, excessive dandruff, and also permanent discoloration of hair. Therefore, it can be concluded that chemicals in cosmetics have possible disadvantages and effects to our body, hence it is important to always check the contents or labels of cosmetic products especially: 1. Skin Creams According to the Food and Drug Administration, imported skin creams which intends to lighten skin may contain mercury that may lead to tremors, memory problems, changes in hearing and vision, and poisoning. Furthermore, this products are usually imported from China, India, or Mexico wherein the ingredient, mercury, may also be referred to as “mercurous chloride,” “calomel,” “mercuric,” or “mercurio." 2. Lipstick Two consecutive tests were administered by the Food and Drug Administration detected that 100 percent of the lipsticks investigated contained lead which surprisingly came from brands such as L'Oreal, Revlon, Avon, Cover Girl, and even high-end brands like Dior and M.A.C. 3. Mascara Did you know that? Bacteria can be transferred to the wand of the mascara. Although mascaras are considered to be safe for three months, bacteria that are naturally living in the eyes may be transported through application in the eyes. Other chemicals that should be kept an eye on are 1,4-dioxane, acrylates, butylated compounds, benzophene and related compounds, carbon black, carcinogens, coal tar, ethanolamine compounds (MEA, DEA, TEA, and others), formaldehyde including preservatives, homosalate, hydroquinone, and many more. Thus, it is imperative to keep in mind that we should always read the label just as we should in choosing the food that we intake. In addition, it is also best to use natural skin cleansers like raw honey, cucumbers, and raw egg yolk. But most importantly, we should remember to be wise in purchasing products since it is applied to our skin. We should not be pressured into buying something that is popular or expensive, since somebody said this and that rather we should remember that simplicity is beauty. The real you is the best person that you can be without the added products on your face. And bear in mind, that your safety is the utmost priority rather than trying to be someone you are not. For more information, visit http://www.safecosmetics.org/ and support Safe Cosmetics! Sources: http://www.huffingtonpost.com/maria-rodale/cosmetics_b_3909151.html http://listcrux.co/top-10-harmful-effects-of-using-cosmetics/ https://tribune.com.pk/story/787023/the-cost-of-beauty-the-harmful-effects-of-makeup-on-your-skin/ Image from Google
An appeal to Unilever Phils. to cease airing its Lady's Choice mayonnaise Christmas ad
I write this petition to respectfully appeal to Unilever Philippines to cease airing your Lady’s Choice mayonnaise Christmas ad, which I’ve seen on TV and online. Your Christmas ad features a young boy writing to Santa to thank him for a happy and COMPLETE Christmas, and, more so, for giving him the best mother in the world. I am deeply disturbed and concerned with this message, as it revises the meaning of Christmas by completely dissociating it from Christ. Now, Santa is the one who completes Christmas and, therefore, the one to thank; even a mother (our parents, in effect) is a gift from Santa, as the ad would have people think. Along with this message, the production design also eliminates any reference to the Nativity. So, there is reason to think that there is a clear, conscious intent to efface Christ from Christmas. This message is being fed to millions of Filipinos, including young impressionable minds. (On youtube alone, the ad has already garnered 3,151,854 views.) And that troubles me. Where would that lead us? My issue with the ad has to do with the effect its message has in shaping our culture. Simply put, culture is a set of shared meanings that define who we are as a people. Culture represents our heart and soul as a nation, expressed through stories we tell, occasions we celebrate, reasons we celebrate them, etc. It’s easy to dismiss this concern as over-thinking and an overreaction to something that is harmless and insignificant. But the reality -- and what’s tricky -- about culture is that it starts with seemingly harmless, insignificant representations. Then, meanings form and take root because of repetition and reinforcement. (Ads, for instance, are powerful because they’re played/replayed over and over and are consumed by millions.) Before we realize it, meanings have changed, culture has changed. Christianity permeates not just our moral values, but our cultural values, as well. Our cultural identity and character are grounded in our belief and faith in Christ; our lives are guided by our desire to follow Him as best we can because of the meaning He holds in our lives. He and His birth represent hope, humility, mercy, solidarity, and sacrifice borne out of unconditional love. This is why we celebrate Christmas; and if that moves people to prepare macaroni salad using Lady’s Choice mayonnaise, I have no issue with that. Beyond the religious significance, these are also the virtues that give us the courage and depth of character that enable us to weather storms in our individual and communal lives, whether they be political, economic, social, or literal storms. Our cultural values have served us well through the roughest, toughest, and most pivotal moments in our history. And most of it, if not all, is rooted in Christ, the same person that’s completely eliminated in your messaging. Instead, Christ is replaced by Santa, a guy who makes his presence felt once every 365 days when the going is great, and whose love depends on whether you’ve been naughty or nice. I recognize that in a postmodern world, people are skeptic about absolute truths. I respect that. This isn’t about imposing a religious majority’s view and being insensitive to and inconsiderate of others. I’m old enough to have lived through phases of being skeptical about God, being indifferent about God, before having genuinely experienced God. Through all that, I’ve come to know how profoundly unique everyone’s journey is. That’s why it is not out of religious fanaticism or blind faith that I make this appeal. It is about sustaining an important part of our culture where Christ remains part of the conversation. The hope is that Filipinos, especially the young ones, are allowed to be able to make the choice for themselves when they grow up and know better, whether to believe in Christ as the essence of Christmas, or Santa. But they couldn’t have that choice if Christ is deliberately effaced from Christmas, would they? It is for all this that I appeal to Unilever Philippines to cease airing the Lady’s Choice Christmas ad; equally, I make an appeal to the advertising agency that did the ad – and to the entire advertising industry, for that matter – to perform their work with keener awareness and greater sense of responsibility. It was an ad man, Bill Bernbach, who said, “All of us who professionally use the mass media are the shapers of society. We can vulgarize that society. We can brutalize it. Or we can help lift it onto a higher level.”