Stop advertising Energy Drinks to children
  • Petitioned Manufacturers of Energy Drinks

This petition was delivered to:

Manufacturers of Energy Drinks

Stop advertising Energy Drinks to children

    1. Petition by

      Build Healthy Kids

In a world where our experts are telling us that caffeine and other stimulants contained in energy drinks have no place in the diet of children and adolescents (American Academy of Pediatrics position), should we allow manufacturers of energy drinks to market to our children; to make it appear cool for older children and sound "healthy" to the younger ones? I certainly hope not. You can help me and others who are trying to stop this by signing the petition below.

Join Senators Markey, Durbin, Rockefeller and Blumenthal in letting the manufacturers know that we are behind them. For more on their letter to the industry:

Here are some scary facts of energy drinks:

Energy Drink sales reached 10 billion last year which is great for them, but at what cost to our kids (1)? Based on stats from 2011, children (<12), adolescents (12-18), and young adults (19-25) make up half the energy drink market (2). Energy drinks have been associated with severe adverse effects, and children, especially those with medical conditions (cardiovascular, renal, seizures, diabetes, etc.) may be at a higher risk for these serious consequences (2). 

The American Academy of Pediatrics outlines potential problems of energy drinks among children and adolescents including possible negative effects on: cardiovascular health, ADHD, eating disorders, caloric intake and diabetes, and bone mineralization (2).

Children should not consume more than 2.5 milligram of caffeine per kilogram body weight or a100 milligrams per day for adolescents (2). Children should also not consume caffeine on a regular basis. Studies out of Germany, Ireland, and New Zealand report energy drink related incidents including: liver damage, kidney failure, respiratory disorders, agitation, seizures, psychotic conditions, rhabdomyolysis, tachycardia, cardiac dysrhythmias, hypertension, heart failure, death, confusion, vomiting, nausea, abdominal pain, jitteriness, racing heart and agitation (2).

Companies are not required by the FFDCA to list their product’s caffeine content, which can lead to varying and/or excessive amounts (2). The FDA only allows up to 71 mg of caffeine in a 12 oz serving of soda but no such limits are set for energy drinks. Energy drinks not only contain unregulated amounts of caffeine, through herbal stimulants such as guarana, kola nut, yerba mate, and cocao, but also taurine, vitamins, herbal supplements, and sugar sweeteners marketed to improve energy, weight loss, stamina, athletic performance, and concentration (2). 

Among other conclusions, the American Academy of Pediatrics concludes that energy drinks have no therapeutic benefit and may put some children at risk for serious consequences due to the “unknown pharmacology of various ingredients included in such drinks, combined with reports of toxicity (2).”

Some Energy Drink companies warn consumers that their product may not be safe for children, however their “marketing strategies include sporting event and athlete sponsorships, alcohol-alternative promotion, and product placement in media oriented to children, adolescents, and young adults (2).”

In the US, the FDA considers caffeine as generally recognized as safe in concentrations of less than 200 milligrams per kilogram (2). Other counties have varying restrictions, with Sweden banning the sale of Energy Drinks to children less than 15 years old (2). Some energy drinks have up to 500 mg of caffeine in them, way over the limit that is safe for children.

1. Meier B. More Emergency Visits Linked to Energy Drinks. The New York Times. January 11, 2013.

2. Seifert SM, Schaechter JL, Hershorin ER, Lipshultz SE. Health Effects of Energy Drinks on Children, Adolescents, and Young Adults. Pediatrics. 2011;127(3):511-528. Available at: Accessed March 11, 2013.

Manufacturers of Energy Drinks
We do not want our children to be influenced to consume Energy Drinks. Stop advertising and marketing Energy Drinks to children and stop giving away free samples.

[Your name]

Recent signatures


    1. Reached 250 signatures
    2. Monster is at it Again

      Monster Energy Drinks is suing San Francisco. Yup, thats right...the city of San Francisco. My guess is they are trying to intimidate those taking legal action to protect our kids. Hopefully more cities and states will join in as they can not go after them all. Can they? Here is more information on the lawsuit.

      Monster suing San Francisco over energy drinks

      NEW YORK -- Monster Beverage is suing San Francisco's city attorney over demands that the company reduce the amount of caffeine in its energy drinks and stop marketing to minors. The company, based in Corona, Calif., says it's being unfairly singled out by City Attorney Dennis Herrera, who late last year had asked Monster to produce documentation showing that its drinks are safe.

    3. Reached 200 signatures
    4. Reached 100 signatures
    5. Senator Blumenthal Demands an Apology

      Senator Blumenthal, Senator Durbin and Congressman Markey have written a letter to the energy drink manufacturer demanding an apology; asking for their motivation in writing it and requesting that they send a list of other schools or professionals that they have written similar letters to.

      Let's get 1 million to tell them to back off and leave our kids alone!

    6. Reached 50 signatures


    Reasons for signing

    • Ralf Noack GERMANY
      • 6 months ago

      Safe our Children!

    • DeAnn Blevins BERRYVILLE, AR
      • 8 months ago

      I am against energy drinks all together but I want them to stop selling them to minors, they are nothing more than meth in a can.

    • Chelsea Shields GREAT LAKES, IL
      • 12 months ago

      After educating myself on this topic I strongly agree with the regulation of these energy drinks, keeping them out of our youths hands.

    • Edward Hotchkiss MONTROSE, UNITED KINGDOM
      • 12 months ago

      Excess sugar and caffeine to kids is just irresponsible

    • Jason Matarese MANCHESTER, VT
      • about 1 year ago

      Marketing energy drinks to kids is not fair!


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