In 2017, my family was devastated by the loss of my beloved son Jonny to MDMA. The impact of this tragedy is something no family should have to endure. We are not alone in our grief; countless other families have also experienced the harrowing consequences of illicit drug use. These experiences have cemented my belief that public health campaigns must prioritize prevention, education, and explicit discouragement of drug use.

The Public Health Agency's current "Drugs Advice" poster campaign, however, legitimizes the consumption of illegal substances by implying that there is a "safe" way to use them. This messaging is misleading and dangerous. Instead of deterring drug use, it may inadvertently encourage experimentation by creating a false sense of security.

Research consistently shows that substance abuse is linked to a myriad of health risks, including addiction, mental health issues, and death. 

From 2017 to now, the drug crisis in Northern Ireland has nearly doubled, climbing from 136 deaths in 2017 to an all-time high of 251 deaths.

 Encouraging harm reduction is different from endorsing safety in illegal drug use, and public health messaging must never blur these lines.

A shift in the narrative is needed. Public health campaigns should return their focus to prevention through comprehensive education that does not glamorize or downplay the risks. Programs should target schools, communities, and families with resources and support to understand the full scope of drug-related dangers. Additionally, more effective support systems should be developed for individuals struggling with addiction to promote recovery and reduce dependency.

We urge the Public Health Agency to withdraw the current drug advice poster campaign and refocus its efforts on communicating the real dangers of drug abuse. Policies must be revised to ensure they align with a strategy that dissuades drug use altogether and supports those who suffer from its effects.

Join me in advocating for healthier, safer communities by signing this petition. Together, we can push for a change that prioritizes true prevention and education over misguided advice.