Petition updateGet Google to Activate Trash & Hazard ReportingWhy this petition is the future of CleanTech -
CleanApp Foundation
Feb 17, 2018
We are incredibly grateful to our supporters for helping our petition & project grow. We may have different motivations for wanting firms like Google to give us easy trash/hazard reporting tools. But all of us are probably tired of seeing tires on the side of the road & plastic bottles off the side of a hiking trail -- and it's about time we had technology that allowed us to easily and effortlessly report these types of things. We are proud of the success of projects like #Litterati, #OpenLitterMap, #WorldCleanupDay and many others (and we use this tech daily), but having trash reporting tech that's baked directly into GoogleAssistant/Android/GoogleGlass/etc., would be a game changer. With CleanApp-type functions enabled "by default" or simple OPT-IN/opt-out settings, 2 billion people would have the power to make daily effortless notes about conditions or objects that they want cleaned up. It should be that simple for mobile users. This is uncontroversial, nonpartisan, low cost, and totally apolitical. As you can see, we have spent a LOT of time and energy (5 years, in fact, and counting) thinking about these issues. As we keep emphasizing frictionless user experiences (making trash/hazard reporting as easy as possible), we are also keenly aware of the major privacy and data protection issues that will need to elaborated, debated, and standardized. As soon as possible. Getting the "standards" right is one of our main concerns at the moment, and we are taking very bold steps to assure that when (not if, but when) Google, and Amazon, and Apple start extending their GoogleHome, Alexa, HomePod offerings to trash/incident reporting, they will launch these services in such a way that they protect users' privacy expectations within the home, and elsewhere. Simultaneously, a huge point of this petition is to get Google folks to realize that it makes ZERO sense to enable trash reporting within the home ("OK, Google, CleanApp the kitchen.") but to stop functionality when a person steps out and proceeds to work, to a park, and so on. The "natural language processing" data and "post-consumer materials diffusion" data and "consumer behavior" data, etc., that a firm like Google can glean from billions of user-generated reports -- on a daily basis -- is staggering. This is why we're able to talk about new billion dollar revenue streams and markets for Google & all of BigTech in such a matter-of-fact and casual way. It's absolutely obvious to anyone who follows tech adoption trends and user behavior/expectations that folks will want their RoboVacs to clean precise spots in their homes. With time, these same folks (us) will expect public/private/hybrid-owned RoboVacs or CleaningDrones to respond to our good-faith incident reports wherever we may be -- indoors, outdoors, on public transit, flying to Mexico City in Seat 18D. Why? Because everyone is better off when the broken glass bottle that's laying on that beach is cleaned up as soon as possible. And because nobody wants to touch someone else's cigarette butt they find at the park or playground. Because everyone is better off if folks can easily report gum stuck to Seat 18E, or a hairline crack on an airline window. And because there is recyclable value in that broken glass bottle. And so on and so forth. Advances in Blockchain, AI, and BigData analytics are bringing this technology to us much faster than many of us appreciate. Many smart people reading this probably think that even in 2018, what's being described is the stuff of science fiction or that these processes could never work efficiently at global scales. "The economic incentives just aren't there!" ... "Why would someone submit a digital report if they can just throw the trash out themselves?" ... etc. But if you want a strong visual sense of where CleanTech is going in the 21st century, stop by the vacuum cleaner section of a big store the next time you're shopping. All those WiFi-connected vacuums that are getting cheaper and cheaper, a third of the price they were just one year ago. Voila. These robots are WiFi-enabled so that in our vision of the future, they're responding to our realtime CleanApp commands irrespective of whether we're sending these commands in our homes, our parks, our schools, or Terminal 7 at LAX. Irrespective of whether we're sending them from an Android device or Apple device, a Samsung smart watch or Amazon smart glasses. From our perspective as citizens & techno sapiens, what we do care about are VERY STRONG privacy guarantees so that if we want Google to "CleanApp the spilled milk in Aisle 3," we're not going to be seeing advertisements for spill-proof drink containers for the next two days - without our express consent. That's what this boils down to. Google/Amazon/Apple shareholders are being offered totally new low-cost & extremely high-yield markets on a silver platter. Google must understand that folks will "buy-in" en masse, IF this functionality is launched with ultra secure and unrestricted privacy controls for users. If Google does this right, a service like GoogleCleanApp/GoogleClean has the potential of being the third most disruptive (& valuable) in-house (e.g., non-acquisition) tech product in Google's entire history, behind: (1) Google search; (2) GoogleCloud (and specifically GoogleCloud security); (3) this. Big claims from a small nonprofit. But we have logic and physics on our side. Search is powerful, but ephemeral; Cloud is valuable, but imitable; but user-generated data and user behaviors concerning matter (paper/plastics/metals) are tangible. And tangible/material gains will always beat out purely virtual ones. Just look at Google's recent turn to hardware. Translated to Google-speak, the launch of GoogleClean has to mirror the launch of Google Search and Google's various background web security protocols -- ubiquitous, global, with "at scale" availability from day one. Done well, it will be nearly imperceptible. "Oh, wow, honey, did you know you can ask Google to CleanApp the garage? Let's try this!" This way, Google captures the momentum and imagination of environmentalist groups like #WorldCleanupDay, who'll be using GoogleClean because it is ... easy, "free," and ... because the reporting service and underlying mapping ... works easily, in lots and lots of languages, across lots and lots of platforms. Google captures the respect and loyalty of home users, who may delegate more and more of their shopping to Alexa, but who may see GoogleClean as more responsive and more secure (so long as GoogleClean IS more responsive and more secure). Launched with this type of "zero day scalability," Google has the potential of capturing the attention of cities and governments all over the world that are looking for ever-more innovative ways to burnish their "SmartCity" credentials. Opened to developer experimentation and innovation, with robust API architectures, GoogleClean can start offering multiple value-added services. The winning formula is something that should be so obvious to Google, as it's none other than Google's original growth formula ("if you build it, they will come.") -- yet here we are. After a lot of research, we think we've identified a compelling and intuitive reason why we don't have GoogleCleanApp yet, and that is that the service the petition's asking for may seem like a quintessential "first world problem" (as in, "Gosh, look at those lazy 'first worlders' -- they now are demanding an 'app' to report trash that they're too lazy to throw away, and shouldn't be producing to begin with..."). But if you look closely, it's anything but. At core, we're talking about sensible 21st century tools for managing material resources in FAR more efficient ways than we're doing now. This is Econ101. The BigTech firm that realizes this first is going to have a huge first-mover advantage over the competition, including really smart Blockchain devs (who are steadily moving along the materiality continuum from Ether to Plasma to, eventually, Matter). The BigTech firms that don't get the point here will have Orkuts on their hands. We are very grateful for everyone's support and respectfully ask you to please visit our website (www.cleanapp.io) and Twitter (@CleanApp) to offer feedback/critiques/suggestions. Of course, please also share this petition and ask your friends to support this major 21st century paradigm shift. We apologize for the unusually high level of detail and jargon in this update but a little birdie told us that someone at Google stumbled upon our petition, and that just got us all sorts of excited. :) Sincerely, @CleanApp PS - If you want to see what happens when you just assume that tech firms are going to be prudent with your CleanTech data, click on the link below. CAUTION: it will make you very angry at hackers, but also ... very grateful to hackers.
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