Confirmed victory
Petitioning vitaminwater by Glacéau

Remove the "xxx you're up" advertisement at Wrightwood and Sheffield Ave


Glacéau is a company that expresses care and concern for women's health and fitness with its line of products. Unfortunately, we see this value questioned with the "xxx you're up" advertisements in Chicago, IL (i.e. the three-story advertisement at Wrightwood and Sheffield Ave). The placement of the phrase “xxx” directly plastered over the model’s breasts makes the advertisement unabashedly pornographic in nature. The message seems to be more concerned with selling sexuality than encouraging a healthy lifestyle and is located just a few blocks away from DePaul University's Lincoln Park Campus.

College campuses are rampant with sexual violence, a disease rooted in the objectification of people's bodies. We write to inform you that these advertisements are perpetuating this cycle of physical, emotional, and psychological damage. We understand that as a company, you are trying to market a product, but we ask you to reconsider blatantly using a woman's body to do that work for you.

We would be interested in opening up a dialogue between your representatives and members of the DePaul community. We look forward to discussing the removal of these advertisements (another is located near DePaul’s Loop Campus as well), and alternative ways of advertising vitaminwater. Healthy images of women in the media are extremely vital to our society today and we are excited to see your company seize that opportunity.

Letter to
vitaminwater by Glacéau
I just signed the following petition addressed to: vitaminwater by Glaceau.

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Remove the "xxx you're up" advertisement at Wrightwood and Sheffield Ave

Glaceau is a company that expresses care and concern for women's health and fitness with its line of products. Unfortunately, we see this value questioned with the "xxx you're up" advertisements in Chicago, IL (i.e. the three-story advertisement at Wrightwood and Sheffield Ave). The placement of the phrase “xxx” directly plastered over the model’s breasts makes the advertisement unabashedly pornographic in nature. The message seems to be more concerned with selling sexuality than encouraging a healthy lifestyle and is located just a few blocks away from DePaul University's Lincoln Park Campus.

College campuses are rampant with sexual violence, a disease rooted in the objectification of people's bodies. We write to inform you that these advertisements are perpetuating this cycle of physical, emotional, and psychological damage. We understand that as a company, you are trying to market a product, but we ask you to reconsider blatantly using a woman's body to do that work for you.

We would be interested in opening up a dialogue between your representatives and members of the DePaul community. We look forward to discussing the removal of these advertisements (another is located near DePaul’s Loop Campus as well), and alternative ways of advertising vitaminwater. Healthy images of women in the media are extremely vital to our society today and we are excited to see your company seize that opportunity.
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Sincerely,