Apologise for, and amend the irresponsible marketing of your new bra range 'Body'
We would like Victoria’s Secret to apologise and take responsibility for the unhealthy and damaging message that their ‘Perfect Body’ campaign sends out about women’s bodies and how they should be judged.
We would like Victoria’s Secret to change the wording on their advertisements for their bra range Body, to something that does not promote unhealthy and unrealistic standards of beauty, as well as pledge to not use such harmful marketing in the future.
Tweet #iamperfect to @VictoriasSecret to help spread the message!
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Every day women are bombarded with advertisements aimed at making them feel insecure about their bodies, in the hope that they will spend money on products that will supposedly make them happier and more beautiful.
All this does is perpetuate low self-esteem among women who are made to feel that their bodies are inadequate and unattractive because they do not fit into a narrow standard of beauty. It contributes to a culture that encourages serious health problems such as negative body image and eating disorders.
Victoria’s Secret’s new advertisements play on women's insecurities, and send out a damaging message by positioning the words 'The Perfect Body' across models who have exactly the same, very slim body type.
This marketing campaign is harmful. It fails to celebrate the amazing diversity of women’s bodies by choosing to call only one body type 'perfect'.
Victoria’s Secret is hugely popular among young women, and they have a crucial responsibility to not use harmful and unhealthy ideas to market their products. We would like Victoria’s Secret to take responsibility for their irresponsibility.
We’re asking them to change the advertisements and pledge not to use such marketing in the future.
Join us in telling Victoria’s Secret #iamperfect
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