King.com Limited, the mobile casual game giant, has recently filed to trademark the word 'candy' as it applies to video games and has been approved for publication by the US trademark office with room for a 30-day challenge. Developers and smaller studios are starting to get cease and desist letters telling them to take their games down from app stores for having the generic word 'candy' in their game titles. This will cause numerous developers, many independent who cannot afford a legal battle, to needlessly start their projects over because they used an extremely common word in their game titles. King is also planning to pursue the word 'saga' for their games as well, which at least already infringes on Square Enix USA. King has made the lion's share of its revenue out of aping the Bejeweled game mechanic and implementing ethically questionable free-to-play pricing tactics and is now using that revenue to squash innovation and competition in the games market. Please do not grant them this trademark.
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