Urge The Pokémon Company to Adopt a Fair Collecting Standard

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The Issue

I began collecting Pokémon cards because I enjoy the artwork, the characters and the satisfaction of building complete sets.

I soon realised that modern collecting can become unnecessarily inaccessible. Some newly manufactured cards sell for hundreds or even thousands of pounds, while collectors are not told the approximate odds of pulling them, how long products will remain in print or whether substantial reprints are planned.

Opening more packs does not necessarily create steady progress. It often produces repeated duplicates while the most desirable cards remain extremely difficult to obtain. Collectors can spend significant amounts without being given enough information to understand the real probability of completing a set.

Rare cards should remain exciting and collectable. However, rarity should be reasonable, transparent and supported by fair access to products.

The problem
The English-language Pokémon Trading Card Game does not routinely publish official physical pull rates for each rarity tier.

Collectors therefore buy randomised products without knowing:

the approximate chance of receiving each rarity;
whether a booster box contains any minimum premium-card distribution;
how much additional stock will be printed;
how long an expansion will remain eligible for reprints;
whether major artworks will ever become available through another official route.
Temporary shortages, purchasing bots, speculative buying and extremely low supply can then push modern cards and sealed products far beyond normal retail prices.

This harms ordinary collectors, parents and younger fans. It also encourages people to buy products immediately because they fear permanent scarcity, even when more stock may later be produced.

What we are asking for
We ask The Pokémon Company International and The Pokémon Company to adopt a Fair Collecting Standard for the English-language Pokémon TCG.

1. Publish approximate pull rates
Publish the approximate odds of receiving each physical rarity tier for every expansion and product type.

Collectors do not need confidential manufacturing information. They do need enough information to understand the product they are purchasing.

2. Introduce clear booster-box guarantees
Factory-sealed booster boxes should have a publicly disclosed minimum premium-card distribution.

Boxes can still vary, and exceptional pulls can remain rare, but customers should know the minimum level of premium content they are purchasing.

For special expansions without conventional booster boxes, Pokémon should publish an equivalent expected distribution or product-specific guarantee.

3. Improve the pull rates of the hardest modern cards
The rarest cards should remain difficult to obtain, but their scarcity should not be so extreme that mass-produced modern cards routinely become inaccessible to ordinary collectors.

Moderately increasing the availability of the hardest cards would preserve excitement and value while reducing excessive prices and repeated spending.

4. Establish a published reprint window
Standard expansions should remain eligible for substantial reprints for at least 24 months after release.

Pokémon should communicate when additional print waves are planned and when an expansion has officially left normal production.

Collectors should not have to guess whether a shortage is temporary or permanent.

5. Reprint products when sustained demand remains unmet
When sealed products remain consistently unavailable at recommended retail prices, Pokémon should produce additional waves and clearly communicate that more stock is coming.

This would reduce panic buying, discourage immediate-release scalping and allow more purchases to go through official retailers.

6. Provide a later non-random route to major artwork
After an appropriate period, such as 12 to 18 months, major artworks should be eligible to return as clearly marked promotional cards, collection-box cards, redemption rewards or later-edition reprints.

The original version could remain identifiable and collectable. The artwork itself would become accessible without pretending that a later edition is the original printing.

7. Strengthen anti-bot and household protections
Limited products sold through Pokémon Center and major retail partners should use stronger measures against automated purchasing and multiple-account abuse, including:

verified customer queues;
household purchase limits;
bot detection;
cancellation of obvious duplicate orders;
additional preorder or made-to-order opportunities.
What this petition is not asking for
We are not asking Pokémon to:

abolish rare cards;
make every card common;
control private resale prices;
remove the excitement of opening packs;
reproduce valuable vintage cards identically;
guarantee that cards retain or lose financial value.
We support collecting, trading and genuine rarity.

The objective is to prevent newly manufactured cards from becoming inaccessible mainly because customers face undisclosed odds, uncertain supply and no reasonable alternative route to the artwork.

Why this would benefit Pokémon
A transparent and sustainable collecting system would strengthen trust in the Pokémon brand.

Better availability would direct more spending towards official products and authorised retailers rather than scalpers. Published pull rates would allow customers to make informed decisions. Clearly marked later editions would preserve the identity of original cards while allowing more fans to enjoy popular artwork.

Rare should mean special—not inaccessible.

Our request
We ask The Pokémon Company International and The Pokémon Company to:

publicly acknowledge this petition;
publish a written response to the proposed Fair Collecting Standard;
consult collectors, parents, players and independent retailers;
announce measurable improvements to pull-rate transparency, product availability and access to rare-card artwork.
Please sign this petition to support a fairer, more transparent and more sustainable future for Pokémon TCG collecting.

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