Sha’Carri Richardson’s public image has been repeatedly tarnished by actions that contradict the values of respect, integrity, and accountability that corporate sponsors claim to uphold. Her recent arrest for domestic violence, coupled with past incidents of abusive behavior, makes her an unfit representative for any brand seeking to inspire trust and positive values.

1. Domestic Violence Against Christian Coleman (July 27, 2025)
At Seattle–Tacoma International Airport, Richardson was arrested and booked on a fourth-degree domestic violence charge. According to surveillance footage and police reports, she yanked her boyfriend Christian Coleman’s backpack, forcefully shoved him into a wall or column, and threw an object—possibly headphones—at him. While Coleman declined to press charges, the incident was documented by law enforcement and widely reported in reputable media outlets.

2. Verbal Abuse of Flight Attendant (2023)
Two years earlier, Richardson was removed from an American Airlines flight after reportedly verbally abusing a male flight attendant. This altercation, which gained widespread media attention, demonstrated a troubling pattern of aggression beyond personal relationships.

Why Sponsors Must Act
When brands choose athletes as ambassadors, they are endorsing more than athletic performance—they are endorsing the individual’s character and behavior. Continuing to sponsor Richardson sends a message that domestic violence and abusive conduct are excusable if the individual is famous enough.

Current Sponsors of Sha’Carri Richardson:

• Nike
• Beats by Dre (Apple)
• Powerade (The Coca-Cola Company)
• Oikos (Danone)
• Colgate Games (Colgate-Palmolive)
• Hyperice
• Jacquemus

Our Call to Action
We call on all corporate sponsors of Sha’Carri Richardson to end their partnerships with her immediately. Dropping her as a brand representative will send a clear message that domestic violence and abusive behavior have no place in sports or in brand marketing.

Sign this petition to urge sponsors to take a stand against abuse and uphold the values they publicly claim to support.