Urge Sony to end partnership with Yoti over privacy breaches

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The Issue

Ever since I learned that Sony partnered with Yoti for age verification, I was shocked and deeply concerned about my privacy. As a loyal Sony customer, I value my privacy and trust Sony to protect it. However, Yoti, the third-party enterprise contracted by Sony, was fined €950,000 for violating the General Data Protection Regulation (GDPR) rules. This fine arose from Yoti's illegal data retention practices and unauthorized collection of facial recognition and fingerprint data without users' consent. These actions not only breached legal standards but also eroded the trust that users place in both Yoti and Sony.

GDPR is an essential regulation designed to protect personal data and privacy for individuals within the European Union (EU). Yoti's failure to comply with these regulations highlights a significant risk to consumers' personal data, and continued partnership with such a company poses a threat to everyone's privacy. In this digital age, safeguarding our personal information is more crucial than ever, and it is vital for companies like Sony to align themselves with partners who respect and uphold these privacy laws.

Sony's decision to engage with Yoti for age verification compromises the principles of privacy and consent that are highly important to its user base. There are several alternatives for age verification that adhere to privacy-friendly measures while ensuring compliance with GDPR. Sony can adopt newer, ethical technological solutions that do not infringe upon personal privacy or involve unauthorized data collection.

I urge Sony to reconsider its partnership with Yoti and renege on any agreements that jeopardize user privacy and security. Instead, Sony should explore and implement more trustworthy and privacy-compliant age verification systems. Protecting our privacy is not just a legal obligation but a moral duty as well.

Please join me in calling on Sony to take immediate action against this privacy invasion. Sign this petition to demand Sony end its agreement with Yoti and choose a more privacy-conscious path forward. Together, we can ensure that our personal data is respected and protected.

Background article here:

https://reclaimthenet.org/yoti-gdpr-fine-age-verification

 

 

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