When I switched to a plant-based lifestyle, one product I genuinely missed was Kinder Bueno. Its combination of crispy wafer, hazelnut filling, and milk chocolate has made it one of Ferrero’s most popular products for years. Today, many people who are vegan, plant-based, lactose intolerant, or simply choosing to reduce their dairy consumption no longer have the option to enjoy it.

The demand for plant-based alternatives continues to grow as more consumers look for products that align with their dietary choices, ethical values, or environmental concerns. Ferrero has already recognised this by introducing a plant-based Nutella, demonstrating that the company is willing to innovate and expand its plant-based offering.

A vegan Kinder Bueno would be a natural next step. It would allow Ferrero to bring one of its most iconic products to a wider audience while maintaining the original version for existing customers. Rather than replacing a classic, it would simply provide an additional choice for millions of consumers worldwide.

If you would like Ferrero to develop a vegan Kinder Bueno, please sign this petition. Together, we can show that there is genuine demand for this product.