Last week, we announced Tyson’s plans to launch its own “alternative protein” after hearing from hundreds of thousands of you who are flocking from the poultry giant’s cruelty. What that protein will be is still unknown, but with Tyson’s major customer McDonald’s now dipping its toes into plant-based innovation, we wondered whether a Tyson veggie burger could be on the horizon for McDonald’s menu. Help make it happen by submitting a comment to the fast food giant TODAY!
Just over a year ago, Compassion Over Killing’s investigation exposed horrific abuse in Tyson’s supply chain. Though the farm was not a McDonald’s supplier, chickens across the country suffer similar abuse in factory farms.
Since the investigation, Tyson, the nation’s largest poultry producer, has taken some promising steps: increasing its investment in vegan company Beyond Meat, introducing its own plant-based bowls, investing in mushroom protein, and now foreshadowing its own foray into vegan meats.
Last fall, Tyson snapped up McDonald’s major chicken nugget supplier, Keystone Foods, positioning itself as an even bigger McDonald’s supplier. And in January, Tyson created the position of President of McDonald’s Global Business on its payroll to focus even more heavily on its relationship with the massive fast food chain.
Meanwhile, as a powerful coalition of animal protection organizations, including Compassion Over Killing, campaign against the suffering of chickens in McDonald’s supply chain, it, too is taking notice: First, it debuted the McVegan in Sweden and Finland, which was followed by its first-ever vegan burger in the US at its Chicago HQ, along with a vegan Happy Meal in the UK.
As millions of consumers wake up to the miserable lives of birds in the chicken industry, who are bred to grow so unnaturally large so quickly that their legs often cripple under their morbidly obese bodies, and are crammed by the thousands in filthy, windowless sheds, Tyson and McDonald’s both have an opportunity to leap ahead into the plant-based revolution--instead of being left in the dust.
Spread your wings for these birds, and help make a Tyson veggie burger on McDonald’s menu a reality: Submit your quick comment to the fast food giant TODAY!