TODAY: Send a quick message to Tyson’s new CEO, Noel White, to let him know that cruelty won’t fly!

This week, Tyson announced that CEO Tom Hayes will be stepping down, soon to be replaced by Group President, Beef, Pork & International, Noel White at the end of this month. With this leadership change, Tyson reportedly won’t be undergoing any major strategy shifts--yet in his former role, Noel White hasn’t yet heard the voices of the quarter million of you demanding that Tyson end cruel rapid growth in birds and shift to compassionate plant protein.

Compassion Over Killing’s investigator recently documented extreme cruelty in Tyson’s supply chain: birds being slammed, thrown, and run over and crushed to death by forklifts. In response, Tyson cut ties with the farm, and 10 employees were fired. Yet, as it places blame on low-paid workers and contractors, the nation’s largest chicken producer has refused to acknowledge a cruel source of suffering for the billions of birds it breeds and kills each year: crippling, unnatural rapid growth.

These birds are bred to grow so unnaturally large, so fast, that they reach slaughter weight when they’re still babies--about 45 days old. Often, their legs crumple under the weight of their own morbidly obese bodies. If humans grew that quickly, we’d be 660 pounds by two months of age!

Make sure new CEO Noel White hears loud and clear that consumers are flocking from cruelty--and it’s time to end cruel, debilitating rapid growth in birds once and for all! Send him a quick email today by clicking here (or emailing noel.white@tyson.com) using our sample email below or your own polite message.

SAMPLE MESSAGE:

Dear Mr. White,
Congratulations on your new role. I am writing as a concerned consumer to urge you to put an end to cruel rapid growth in birds--and shift to compassionate plant protein--as you take the helm at Tyson. A recent Compassion Over Killing undercover investigation exposed heartbreaking abuse in Tyson’s supply chain including the devastating effects of rapid growth in birds, who are bred to grow so large, so quickly that their legs often cripple under the weight of their own morbidly obese bodies. Millions of consumers are flocking from this cruelty and toward compassionate plant protein. If Tyson truly wants to be a food leader, it must end this cruelty once and for all and continue shifting toward food’s real future: plant protein! Thank you.

Sincerely,
[Your name]