Growing up in the Pacific Northwest, Tillamook was always a household name. It's a brand that countless families trust and cherish. Its familiar flavors evoke memories of family gatherings and cozy nights. Recently, I was troubled to hear about Tillamook's decision to pursue Halal certification for its products.

When a brand that has always represented tradition and familiarity suddenly decides to change its product standards, it raises concerns. While we absolutely respect the rights of companies to make business decisions and understand their intentions to be inclusive, it's vital that these decisions reflect the values and preferences of their loyal customers. Many consumers have cherished personal associations and historical connections with Tillamook, and they deserve to have their voices heard in decisions that impact their brand experience.

By signing this petition, you are also making your purchasing decision known: if Tillamook chooses to subject its products to religious rites or prayers as part of a certification process, you may choose to withhold your business and purchase products from companies whose practices better align with your convictions. This is a peaceful and lawful expression of consumer choice and an opportunity for Tillamook to understand the concerns of the customers it serves.