I’m Lori Popkewitz Alper, mother of three boys, an eco-wellness consultant for businesses, schools, and homes, and creator of the Groovy Green Livin’ blog. Like many moms, my commitment to a greener lifestyle was strengthened after having children. I’m careful about what we eat, and am selective about products we use to keep our home clean.

It probably goes without saying that in a house full of boys, we do a lot of laundry. I know that some cleaning products are marketed as safe and healthy, but in truth, what’s in the bottle can hurt you.
For example, it turns out that Tide Free & Gentle® isn’t so gentle. A report recently released by Women’s Voices for Earth, Dirty Secrets: What’s Hiding in Your Cleaning Products? found high levels of the cancer-causing chemical 1,4-dioxane in the detergent. 1,4-dioxane doesn’t appear on the product label or on the product website, so consumers have no way of knowing it’s even there.

This is especially concerning, because Tide Free & Gentle® is marketed to moms as a healthier choice for their children’s laundry. Infants and children are more vulnerable to chemical exposures, because their immune, neurological, and hormone systems are still developing.

1,4-dioxane is a known cancer-causing chemical, and has been linked in animal studies to increased risk of breast cancer.

Procter & Gamble (makers of Tide®) already have experience stripping 1,4 dioxane out of its products; in 2010, the company reformulated its Herbal Essences® shampoo to eliminate 1,4-dioxane. Unfortunately, Dirty Secrets test results show that the company has not chosen to make the same effort for its laundry detergent.

The Tide website says: Safety: The Most Important Ingredient in Tide®. If that’s true, then 1,4-dioxane should never have been in the product in the first place.

Join Women’s Voices for the Earth, Healthy Child Healthy World and moms across the nation in demanding that Procter & Gamble (makers of Tide) strip this harmful cancer-causing chemical out of Tide Free & Gentle®!